Alternatives and competitors
Sites like USA Today
The 20 closest daily newspaper alternatives to USA Today, ranked by what they actually offer, and the 18 technologies behind it.
Looking for an alternative to USA Today? The closest matches are Vox, TIME and The Daily Beast. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
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- 11 ms
01 · Entity
About USA Today
USA Today usatoday.com
Latest World & National News & Headlines - USATODAY.com
USA TODAY delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos.
Wikidata: American national daily newspaper
Summary by Claude
USA Today's website publishes national and world news, politics, sports, entertainment, personal finance, technology and lifestyle coverage with articles, photos and videos.
- Who it’s for
- General US news readers
- Business model
- Advertising and digital subscriptions
02 · Embedding space
Competitor map
Each alternative by how close its vector is to USA Today’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to USA Today
Thumbs up if it’s a real alternative to USA Today, thumbs down if it isn’t.
- 01
Vox
Vox is a general interest news site for the 21st century. Its mission: to help everyone understand our complicated world, so that we can all help shape it. In text, video and audio, our reporters explain politics, policy, world affairs, technology, culture, science, the climate crisis, money, health and everything else that matters. Our goal is to ensure that everyone, regardless of income or status, can access accurate information that empowers them.
Very close cos 0.942 - 02
TIME | Current & Breaking News | National & World Updates
Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news.
Very close cos 0.942 - 03
Newsweek - Latest Breaking News, US, World, Politics, Business, Tech and Videos.
Newsweek provides in-depth analysis on news, world events, politics, business, tech, entertainment, healthcare, & trending videos. Subscribe for breaking news alerts!
Very close cos 0.942 - 04
Your access has been blocked – The Atlantic
magazine and multi-platform publisher based in Washington, D.C.
Very close cos 0.939 - 05
International Business Times - Business News, Financial news
International Business Times is the leading provider of business news and financial news from the US and around the world.
Very close cos 0.935 - 06
nytimes.com
American daily newspaper (founded 1851)
Very close cos 0.934 - 07
NBC News - Breaking Headlines and Video Reports on World, U.S. and Local Angles | NBC News
Go to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and pop culture.
Very close cos 0.932 - 08
News | The Independent | Today's headlines and latest breaking news
The latest breaking news, comment and features from The Independent.
Very close cos 0.931 - 09
National Post: Canadian and World News, Stories & Headlines
The National Post keeps you up-to-date on what's happening in Canada and the rest of the world with the latest breaking news and stories that matter to you.
- Amazon Publisher Services
- Google Ad Manager
- Google Search Console
- Meta Business Suite
- Microsoft 365
- Amplitude
Very close cos 0.930 - 10
CBS News | Breaking News, Top Stories & Exclusive Coverage
Stay informed on today's latest breaking news and exclusive scoops from CBS News. Follow current events in the U.S. and around the world, along with trending stories in politics, health and more key topics.
Very close cos 0.930 - 11
The White House
President Donald J. Trump and Vice President JD Vance are committed to lowering costs for all Americans, securing our borders, unleashing American energy dominance, restoring peace through strength, and making all Americans safe and secure once again.
Very close cos 0.926 - 12
Breaking News, Latest News and Videos | CNN
View the latest news and breaking news today for U.S., world, weather, entertainment, politics and health at CNN.com.
Very close cos 0.927 - 13
New York Post – Breaking News, Top Headlines, Photos & Videos
Your source for breaking news, photos, and videos about New York, sports, business, entertainment, opinion, real estate, culture, fashion, and more.
Very close cos 0.925 - 14
Latest news, sport and opinion from the Guardian
Latest news, sport, business, comment, analysis and reviews from the Guardian, the world's leading liberal voice
Very close cos 0.922 - 15
The Globe and Mail: Canadian, World, Politics and Business News & Analysis
The Globe and Mail offers the most authoritative news in Canada, featuring national and international news
- Amazon Publisher Services
- Google Ad Manager
- Google Search Console
- Meta Business Suite
- Microsoft 365
- Akamai
Very close cos 0.921 - 16
Top News, Latest headlines, Latest News, World News & U.S News - UPI.com
UPI delivers the latest headlines from around the world: Top News, Entertainment, Health, Business, Science and Sports News - United Press International
Very close cos 0.919 - 17
American journalism company and news website
Very close cos 0.920 - 18
Bleacher Report | Sports. Highlights. News. Now.
Fan easier, fan faster and fan better with Bleacher Report. Keep up with the latest storylines, expert analysis, highlights and scores for all your favorite sports.
Very close cos 0.921 - 19
The Straits Times - Breaking news, Singapore news, Asia and world news & multimedia
The Straits Times - Get latest breaking news, business, sports, lifestyle, tech & multimedia and more news in Singapore, Asia & rest of the world at straitstimes.com.
Very close cos 0.919 - 20
ABC News - Breaking News, Latest News and Videos
Your trusted source for breaking news, analysis, exclusive interviews, headlines, and videos at ABCNews.com
Very close cos 0.919
Ranked by score: the cosine similarity of each site’s vector to usatoday.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones USA Today uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What USA Today is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- Analytics
- Adobe Analytics page source: .omtrdc.net
- Advertising
- Amazon Publisher Services page source: c.amazon-adsystem.com
- Google Ad Manager page source: securepubads.g.doubleclick.net
- Taboola page source: cdn.taboola.com
- Marketing automation
- Marketo TXT v=spf1 ip4:159.54.128.0/24 ip4:149.72.151.24 include:spf.gannett.com …
- Cookie consent
- OneTrust page source: cdn.cookielaw.org
- CDN
- Fastly header x-served-by: cache-fra-etou8220125-FRA, cache-fra-etou8220080-FRA, cache…
- Email hosting
- Microsoft 365 MX usatoday-com.mail.protection.outlook.com
- Email delivery
- SendGrid TXT v=spf1 ip4:159.54.128.0/24 ip4:149.72.151.24 include:spf.gannett.com …
- DNS hosting
- NS1 NS dns2.p04.nsone.net
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=7a20173eab2daba6709deb0312d1a66f053c2d6fb…
- Apple Business TXT apple-domain-verification=3rz3DxU1PIXHqUtC
- Canva TXT canva-site-verification=vB3TTckXVBOYOhv_gPjhrg
- DocuSign TXT docusign=5db99093-c58f-4563-aaa0-c2963ce8bfe6
- Google Search Console TXT google-site-verification=mBFgRoCF4Cd-AtbhbJj95CGvtUZy1VbYTxhdmm0gAJU
- Meta Business Suite TXT facebook-domain-verification=3gzevmp40zrp194rg1v0qfish6fnyp
- OpenAI TXT openai-domain-verification=dv-xQCzGfuypEV6ALq3vRJKlIFW
- Zoom TXT ZOOM_verify_9oEL9RzeRVSVi5iXieBVDg
Stack changes
No changes yet. Each new crawl is compared with the last one, and what USA Today adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Microsoft 365 16/20
- Meta Business Suite 14/20
- Google Workspace · not on usatoday.com 11/20
- Adobe 11/20
- GlobalSign · not on usatoday.com 11/20
- Amazon Route 53 · not on usatoday.com 10/20
- Amazon SES · not on usatoday.com 9/20
- Apple Business 9/20
- Atlassian · not on usatoday.com 9/20
- Google Ad Manager 8/20
- OpenAI 8/20
- Zoom 8/20
- Fastly 7/20
- OneTrust 7/20
- Proofpoint · not on usatoday.com 7/20