Alternatives and competitors
Sites like The Guardian
The 20 closest daily newspaper alternatives to The Guardian, ranked by what they actually offer, and the 17 technologies behind it.
Looking for an alternative to The Guardian? The closest matches are The Independent, The Times and The Daily Telegraph. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 18 ms
01 · Entity
About The Guardian
The Guardian theguardian.com
Latest news, sport and opinion from the Guardian
Latest news, sport, business, comment, analysis and reviews from the Guardian, the world's leading liberal voice
Wikidata: British national daily newspaper
Summary by Claude
Online edition of The Guardian, a British national daily newspaper, publishing news, sport, business, opinion, analysis, culture and reviews with live coverage of world events.
- Who it’s for
- General news readers in the UK and worldwide
- Business model
- Reader contributions, subscriptions and advertising
02 · Embedding space
Competitor map
Each alternative by how close its vector is to The Guardian’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to The Guardian
Thumbs up if it’s a real alternative to The Guardian, thumbs down if it isn’t.
- 01
News | The Independent | Today's headlines and latest breaking news
The latest breaking news, comment and features from The Independent.
Very close cos 0.952 - 02
British daily national newspaper based in London
Very close cos 0.942 - 03
British daily broadsheet newspaper
Very close cos 0.939 - 04
News, sport, celebrities and gossip | The Sun
Get the latest news, exclusives, sport, celebrities, showbiz, politics, business and lifestyle from The Sun
Very close cos 0.937 - 05
Latest UK and World News, Sport and Comment | Express.co.uk
Latest news, showbiz, sport, comment, lifestyle, city, video and pictures from the Daily Express and Sunday Express newspapers and Express.co.uk
- Comscore
- Google Ad Manager
- Google Search Console
- Google Workspace
- Meta Business Suite
- Amazon Publisher Services
Very close cos 0.934 - 06
British weekly news and international affairs publication (founded 1843)
Very close cos 0.932 - 07
UK Home | Daily Mail Online
Daily Mail Online - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from Daily Mail and Mail on Sunday newspapers.
Very close cos 0.930 - 08
The Mirror: The Heart of Britain
Get the latest news, sport, celebrity gossip, TV, politics and lifestyle from The Mirror. Big stories with a big heart, always with you in mind.
- Google Ad Manager
- Google Search Console
- Google Workspace
- Meta Business Suite
- Amazon SES
- Amazon CloudFront
Very close cos 0.928 - 09
International Business Times - Business News, Financial news
International Business Times is the leading provider of business news and financial news from the US and around the world.
- Google Search Console
- Google Workspace
- Meta Business Suite
- Cloudflare
- Cloudflare DNS
- Cloudflare Web Analytics
Very close cos 0.927 - 10
Your access has been blocked – The Atlantic
magazine and multi-platform publisher based in Washington, D.C.
Very close cos 0.926 - 11
BBC Home | Breaking News, World News, US News, Sports, Business, Innovation, Climate, Culture, Travel, Video & Audio
Visit BBC for trusted reporting on the latest world and US news, sports, business, climate, innovation, culture and much more
Very close cos 0.923 - 12
The Straits Times - Breaking news, Singapore news, Asia and world news & multimedia
The Straits Times - Get latest breaking news, business, sports, lifestyle, tech & multimedia and more news in Singapore, Asia & rest of the world at straitstimes.com.
Very close cos 0.922 - 13
National Post: Canadian and World News, Stories & Headlines
The National Post keeps you up-to-date on what's happening in Canada and the rest of the world with the latest breaking news and stories that matter to you.
- Comscore
- Google Ad Manager
- Google Search Console
- Meta Business Suite
- Microsoft 365
- Amazon Publisher Services
Very close cos 0.923 - 14
Latest World & National News & Headlines - USATODAY.com
USA TODAY delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos.
Very close cos 0.922 - 15
daily broadsheet newspaper in Washington, D.C.
Very close cos 0.922 - 16
Technology news and analysis | The Register
All the latest news for enterprise technology decision-makers and IT pros | The Register
Very close cos 0.922 - 17
nytimes.com
American daily newspaper (founded 1851)
Very close cos 0.922 - 18
Security Verification
London-based daily newspaper
Very close cos 0.920 - 19
EL MUNDO - Diario online líder de información en español
Noticias, actualidad, álbumes, debates, sociedad, servicios, entretenimiento y última hora en España y el mundo
Very close cos 0.921 - 20
Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro
Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro
Very close cos 0.919
Ranked by score: the cosine similarity of each site’s vector to theguardian.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones The Guardian uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What The Guardian is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- Analytics
- Comscore page source: .scorecardresearch.com
- Advertising
- Google Ad Manager page source: securepubads.g.doubleclick.net
- Cookie consent
- OneTrust TXT onetrust-domain-verification=ce4031d6f7b94fdb9ed409ab9cf643d3
- Payments
- Stripe TXT stripe-verification=85178DB4E6F4EC41721B7F20BD9F04B21E2B630ADA8156BDF…
- Monitoring
- Sentry page source: .ingest.us.sentry.io
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms94953828
- DNS hosting
- NS1 NS dns1.p04.nsone.net
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=af3ef20fdc1d370aee02414a73ce0db9f1b465c21…
- Apple Business TXT apple-domain-verification=4qbvNZKyKKZyBtdU
- DocuSign TXT docusign=1f00efb3-0975-459c-b221-e46452a0f92a
- Google Search Console TXT google-site-verification=ujq5XlF5Ty7dwXv7S3AV99WRr8IwetZIjNqqloPpKmA
- Meta Business Suite TXT facebook-domain-verification=9qqmd2kl745hph02i64iyoxvdphmi9
- Miro TXT miro-verification=9bbe1ce0f13ab2efbbda64d44bd0db3c1f17fd60
- OpenAI TXT openai-domain-verification=dv-m8f1SR7Sj1HI4BIM0XsZAOxx
- Salesforce TXT v=spf1 include:_spf.google.com include:spf_c.oraclecloud.com include:…
- Slack TXT slack-domain-verification=K3gfZj51sHXR6hxk5BVVfunkmGnHxc4NvwNtqo77
Stack changes
No changes yet. Each new crawl is compared with the last one, and what The Guardian adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Adobe 13/20
- Google Workspace 13/20
- Microsoft 365 13/20
- Google Ad Manager 10/20
- Meta Business Suite 10/20
- Amazon Route 53 · not on theguardian.com 10/20
- Atlassian · not on theguardian.com 9/20
- GlobalSign · not on theguardian.com 8/20
- Amazon SES · not on theguardian.com 7/20
- Zoom · not on theguardian.com 6/20
- Apple Business 5/20
- Fastly · not on theguardian.com 5/20
- Google Tag Manager · not on theguardian.com 5/20
- Prebid.js · not on theguardian.com 5/20
- Taboola · not on theguardian.com 5/20