Alternatives and competitors
Sites like Basis
The 20 closest advertising technology alternatives to Basis, ranked by what they actually offer, and the 16 technologies behind it.
Looking for an alternative to Basis? The closest matches are Media.net, AdMatic and Hybrid. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 20 ms
01 · Entity
About Basis
Basis sitescout.com
Advertising Automation Platform for Omnichannel Media | Basis
Plan, activate, optimize, and reconcile media across programmatic, search, and social with one unified advertising automation platform.
Summary by Claude
Basis (formerly Centro/SiteScout) provides advertising automation software that combines a programmatic DSP with tools for media planning, campaign activation across programmatic, search and social, reporting, and billing reconciliation, plus managed media services.
- Who it’s for
- Advertising agencies and brand media teams
- Business model
- Software subscriptions and media spend fees
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Basis’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Basis
Thumbs up if it’s a real alternative to Basis, thumbs down if it isn’t.
- 01
Media.net | The Sell Side Platform for Greater Outcomes
We help brands and publishers leverage the best of programmatic, to achieve their goals across every screen.
Very close cos 0.910 - 02
AdMatic GmbH – AI-Driven Advertising | Human-Centric Results
Very close cos 0.910 - 03
The leading programmatic marketing platform | Hybrid DSP programmatic advertising
AI-based creative optimization solutions for a powerful marketing influence
Very close cos 0.902 - 04
AI Advertising Platform | StackAdapt
StackAdapt is the AI advertising platform that helps marketers orchestrate audiences, creative, channels, and measurement from one platform with AI built into every stage of advertising.
Very close cos 0.900 - 05
Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Very close cos 0.901 - 06
Buzzoola - innovative technologies for brands, publishers and ad platforms.
Ad Exchange with fast connection and access to the largest DSPs and SSPs. Programmatic buying of traffic from direct publishers on Web, In-App and Smart TV.
Very close cos 0.900 - 07
Appier | Empowering Businesses to Turn AI into ROI
Comprehensive AI-Powered Solutions: Smoother Operations. Elevated Customer Experience. Better Performance.
Very close cos 0.897 - 08
The AI Workspace for People & Agents | monday.com
Get more work done with AI agents that work side by side with your people. Execute, manage, and operate together on one AI Workspace to drive business results.
Very close cos 0.898 - 09
Agentic AI Platform for Omnichannel Advertising
Clinch offers AI-powered omnichannel personalization and dynamic creative optimization to help brands deliver targeted, high-performing ad campaigns.
Close cos 0.894 - 10
Bidease
Market and monetize your mobile apps with best-in-class, AI-driven programmatic solutions with Bidease.
Very close cos 0.894 - 11
The Global Commerce Intelligence Platform
Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data
Close cos 0.893 - 12
ABM Platform for B2B Sales & Marketing Success | Demandbase
Elevate your B2B go-to-market strategy with Demandbase's ABM platform, delivering smarter insights, agent-led automation, and AI-powered pipeline.
Close cos 0.889 - 13
Zemanta - Programmatic Ad Technology Built for Performance
Zemanta offers Zemanta One, the world’s first multi-channel demand-side platform (DSP) built for performance.
Close cos 0.888 - 14
Celtra | Home
Celtra offers software solutions for marketers and publishers that want to leverage the power of automation and AI to drive ad performance and deliver the best results in the new era of digital advertising.
Close cos 0.887 - 15
Braze Customer Engagement Platform
Power customer-centric interactions between consumers and brands in real-time.
Close cos 0.888 - 16
ConnectAd – The Independent European SSP
Close cos 0.887 - 17
RTB House. The Next-generation Performance DSP
Cut through the online noise with truly personalized marketing campaigns powered by Deep Learning. Drive growth on web and app.
Close cos 0.886 - 18
Piano | Data-Driven Customer Engagement Solutions
Welcome to Piano, the leading platform for data analytics, audience segmentation, and customer engagement. Discover how we help businesses grow through data-driven insights.
Close cos 0.885 - 19
ADWEEK
Breaking News in Advertising, Media and Technology
Close cos 0.888 - 20
The Agentic Advertising Platform | Optable
Unlock ad revenue with agentic solutions. Optable is the privacy-preserving identity, activation, and collaboration platform for advertising.
Close cos 0.885
Ranked by score: the cosine similarity of each site’s vector to sitescout.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Basis uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Basis is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- CMS
- WordPress page source: /wp-content/
- JavaScript libraries
- jQuery asset https://basis.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
- CSS & UI
- Font Awesome asset https://use.fontawesome.com/releases/v6.2.1/js/all.js
- Fonts
- Google Fonts asset https://fonts.googleapis.com/css?family=Source+Sans+Pro:300,600,regular,300italic,italic,…
- Analytics
- Microsoft Clarity page source: clarity.ms/tag/
- Tag managers
- Google Tag Manager page source: googletagmanager.com/ns.html?id=GTM-
- CDN
- Cloudflare header cf-ray: a563060ba9ff9303-HAM
- unpkg asset https://unpkg.com/d3@5.9.1/dist/d3.min.js
- Hosting
- WP Engine header x-powered-by: WP Engine
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Video
- Vimeo page source: player.vimeo.com/video
- Email hosting
- Microsoft 365 MX sitescout-com.mail.protection.outlook.com
- Email delivery
- SendGrid TXT v=spf1 ip4:216.152.140.175/32 ip4:207.198.113.97/32 include:sendgrid…
- DNS hosting
- Amazon Route 53 NS ns-250.awsdns-31.com
- SaaS tools (verified in DNS)
- Google Search Console meta google-site-verification: UGU1jJkon1a2h7KO1N6ZZnBqDgiDcWmNs-enSLqqSuE
- Salesforce TXT v=spf1 ip4:216.152.140.175/32 ip4:207.198.113.97/32 include:sendgrid…
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Basis adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Google Tag Manager 14/20
- Google Workspace · not on sitescout.com 14/20
- Cloudflare 11/20
- Microsoft 365 11/20
- Apple Business · not on sitescout.com 10/20
- OpenAI · not on sitescout.com 9/20
- PHP 9/20
- Atlassian · not on sitescout.com 9/20
- Google Fonts 8/20
- WordPress 7/20
- Adobe · not on sitescout.com 7/20
- HubSpot · not on sitescout.com 7/20
- Miro · not on sitescout.com 7/20
- Amazon SES · not on sitescout.com 6/20
- Cloudflare DNS · not on sitescout.com 6/20