Alternatives and competitors
Sites like GumGum
The 20 closest contextual advertising technology alternatives to GumGum, ranked by what they actually offer, and the 25 technologies behind it.
Looking for an alternative to GumGum? The closest matches are Seedtag, Gemius and Innovid. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 7 ms
01 · Entity
About GumGum
GumGum gumgum.com
GumGum | The Mindset Company™ – CTV, OLV & High Impact Display Advertising
A global advertising technology company identifying the moments consumers are most receptive — delivering mindset-driven campaigns across CTV, online video, and high-impact display at scale.
Summary by Claude
GumGum is an advertising technology company that uses contextual and real-time behavioral signals to place brand ad campaigns across connected TV, online video and high-impact display formats, and also runs a supply-side platform for publishers.
- Who it’s for
- Brands, advertisers, media agencies and publishers
- Business model
- Advertising media sales and ad tech fees
02 · Embedding space
Competitor map
Each alternative by how close its vector is to GumGum’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to GumGum
Thumbs up if it’s a real alternative to GumGum, thumbs down if it isn’t.
- 01
Seedtag | Where Context Becomes Intelligence
Where Context Becomes Intelligence
Very close cos 0.903 - 02
Gemius - Pomiar widowni internetowej, telewizyjnej, radiowej i reklamy zewnętrznej
We are an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions.
Close cos 0.889 - 03
The premier global independent, omnichannel advertising platform | Innovid
Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.
Close cos 0.887 - 04
Powering CTV distribution, monetization and advertising | Wurl
We make CTV possible. Wurl delivers solutions to grow viewership, maximize revenue, and strengthen brand value.
Close cos 0.885 - 05
webTV solutions for professional broadcasters<
Our commitment and services help publishers and advertisers to reroute parts of their revenue streams into the webTV market and to secure new audiences.
Close cos 0.885 - 06
Tumblr
Tumblr is the place you go to be yourself on the internet. No performance, no perfection. Just you, and the people who get it.
Close cos 0.886 - 07
The programmatic platform to grow your mobile app | Jampp
Jampp is the programmatic platform to grow mobile apps. We leverage machine learning to unlock mobile marketing and drive incremental ROI.
Close cos 0.886 - 08
Earn your first dollar online with Gumroad
Start selling what you know, see what sticks, and get paid. Simple and effective.
Close cos 0.884 - 09
Redefining the mobile experience for consumers
AI and Consumer-first technology to provide amazing experiences and the joy of discovery on your smart phone.
Close cos 0.885 - 10
Connected TV Performance Marketing Platform - MNTN
The #1 platform that lets brands of any size create & launch TV commercials on the hottest shows, movies, & live sports - in under an hour.
Close cos 0.883 - 11
ADWEEK
Breaking News in Advertising, Media and Technology
Close cos 0.887 - 12
Ogury – Global Ad Tech Company
The Growth Engine for Brands. Powered by Persona Intelligence. Ogury helps brands and agencies turn audience understanding into measurable growth.
Close cos 0.881 - 13
Cadent | Actually Intelligent Advertising
Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.
Close cos 0.881 - 14
Home | MobileFuse
The premier omni in-app brand advertising platform. Putting Your Audience First. With consumers spending 11.5x more time in app environments, including CTV and mobile, it\'s no wonder the world\'s top brands are turning to MobileFuse to power their campaigns. With 15 years of expertise, MobileFuse is your trusted partner for targeted brand campaigns.
Close cos 0.879 - 15
MGID: Native Performance & Programmatic Advertising Platform
Our vision is to nurture a new stage of digital media, enabling consumers to engage with content and sponsored advertisements in an equally positive way.
Close cos 0.881 - 16
New York-based online advertising company
Close cos 0.878 - 17
Media.net | The Sell Side Platform for Greater Outcomes
We help brands and publishers leverage the best of programmatic, to achieve their goals across every screen.
Close cos 0.881 - 18
The Global Commerce Intelligence Platform
Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data
Close cos 0.879 - 19
GIPHY - Be Animated
GIPHY is the platform that animates your world. Find the GIFs, Clips, and Stickers that make your conversations more positive, more expressive, and more you.
Close cos 0.880 - 20
Infolinks - Premium Direct Demand and Supply
Discover what Infolinks smart ads can do for you and start making money from site or blog today! Join now free of charge and monetize your content with us.
Close cos 0.877
Ranked by score: the cosine similarity of each site’s vector to gumgum.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones GumGum uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What GumGum is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- Website builders
- Webflow page source: data-wf-page=
- JavaScript libraries
- GSAP asset https://cdn.prod.website-files.com/gsap/3.15.0/gsap.min.js
- Analytics
- Google Analytics page source: gtag('config', 'G-
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Live chat & support
- Zendesk TXT v=spf1 ip4:54.208.84.215 ip4:52.73.203.75 ip4:54.208.14.206 ip4:205.1…
- Cookie consent
- OneTrust page source: cdn.cookielaw.org
- CDN
- Amazon CloudFront header x-amz-cf-id: zHzREvBKQqRj5NUks1j7KpEhz3_hh3uZqYmiSSt5Ejsg5QaqRSCm3g==
- Cloudflare header cf-ray: a562fd0b3dc4dc6e-FRA
- jsDelivr asset https://cdn.jsdelivr.net/npm/js-cookie@2/src/js.cookie.min.js
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms18312486
- Email delivery
- Amazon SES TXT v=spf1 ip4:54.208.84.215 ip4:52.73.203.75 ip4:54.208.14.206 ip4:205.1…
- DNS hosting
- Amazon Route 53 NS ns-1141.awsdns-14.org
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=44a2263e26ce3c9d266f5b46b23a66df97871b096…
- Apple Business TXT apple-domain-verification=onjaGl3Axkw6PPki
- Atlassian TXT atlassian-domain-verification=4lyW3y6YeOj7waiFIfdfcYUjvM0c+MeDPKQuSJT…
- Canva TXT canva-site-verification=C5uk6U89b6f5i6Sc2aOw-Q
- Dropbox TXT dropbox-domain-verification=vbtt3h4lw28e
- GlobalSign TXT _globalsign-domain-verification=GeBngTn9j8-utE2irGheYZSAXx6u5iGMQcd_t…
- Google Search Console meta google-site-verification: FMTb01isY8CPWZ5ULprDTmYOOU-6GKzan40wWlskJug
- Miro TXT miro-verification=a0b99cfe615defeeb71174818fa2d4c80747fe67
- OpenAI TXT openai-domain-verification=dv-wA1uNJoCxkX23jhHt22ElNzf
- Salesforce TXT v=spf1 ip4:54.208.84.215 ip4:52.73.203.75 ip4:54.208.14.206 ip4:205.1…
Stack changes
No changes yet. Each new crawl is compared with the last one, and what GumGum adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 17/20
- Google Tag Manager 13/20
- Google Workspace 13/20
- Cloudflare 12/20
- Atlassian 11/20
- HubSpot · not on gumgum.com 10/20
- Apple Business 8/20
- Google Fonts · not on gumgum.com 8/20
- Microsoft 365 8/20
- OpenAI 8/20
- PHP · not on gumgum.com 7/20
- Amazon Route 53 7/20
- WordPress · not on gumgum.com 7/20
- Adobe 6/20
- jQuery · not on gumgum.com 6/20
- DocuSign · not on gumgum.com 6/20