Alternatives and competitors

Sites like GumGum

The 20 closest contextual advertising technology alternatives to GumGum, ranked by what they actually offer, and the 25 technologies behind it.

Looking for an alternative to GumGum? The closest matches are Seedtag, Gemius and Innovid. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.

Neighbours
k = 20
Sites searched
4,032
Vector
384-d
Query
18 ms

01 · Entity

About GumGum

GumGum gumgum.com

GumGum | The Mindset Company™ – CTV, OLV & High Impact Display Advertising

A global advertising technology company identifying the moments consumers are most receptive — delivering mindset-driven campaigns across CTV, online video, and high-impact display at scale.

Top 1K · #736 English 25 technologies Crawled Nov 6, 2026
Visit GumGum

Summary by Claude

GumGum is an advertising technology company that uses contextual and real-time behavioral signals to place brand ad campaigns across connected TV, online video and high-impact display formats, and also runs a supply-side platform for publishers.

Who it’s for
Brands, advertisers, media agencies and publishers
Business model
Advertising media sales and ad tech fees

02 · Embedding space

Competitor map

Each alternative by how close its vector is to GumGum’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

similarity × popularity

CadentOguryMediaGoAdweekInMobiJamppTumblrInnovidGemiusSeedtag

03 · Nearest neighbours

Alternatives to GumGum

Thumbs up if it’s a real alternative to GumGum, thumbs down if it isn’t.

Only in English
  1. 01
    Seedtag seedtag.com Top 1K English

    Seedtag | Where Context Becomes Intelligence

    Where Context Becomes Intelligence

  2. 02
    Gemius gemius.pl Top 10K English

    Gemius - Pomiar widowni internetowej, telewizyjnej, radiowej i reklamy zewnętrznej

    We are an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions.

  3. 03
    Innovid innovid.com Top 10K English

    The premier global independent, omnichannel advertising platform | Innovid

    Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.

  4. 04
    Wurl wurl.com Top 10K English

    Powering CTV distribution, monetization and advertising | Wurl

    We make CTV possible. Wurl delivers solutions to grow viewership, maximize revenue, and strengthen brand value.

  5. 05
    schneevonmorgen.com Top 10K English

    webTV solutions for professional broadcasters<

    Our commitment and services help publishers and advertisers to reroute parts of their revenue streams into the webTV market and to secure new audiences.

  6. 06
    Tumblr tumblr.com Top 1K English

    Tumblr

    Tumblr is the place you go to be yourself on the internet. No performance, no perfection. Just you, and the people who get it.

  7. 07
    Jampp jampp.com Top 10K English

    The programmatic platform to grow your mobile app | Jampp

    Jampp is the programmatic platform to grow mobile apps. We leverage machine learning to unlock mobile marketing and drive incremental ROI.

  8. 08
    Gumroad gumroad.com Top 10K English

    Earn your first dollar online with Gumroad

    Start selling what you know, see what sticks, and get paid. Simple and effective.

  9. 09
    InMobi inmobi.com Top 1K English

    Redefining the mobile experience for consumers

    AI and Consumer-first technology to provide amazing experiences and the joy of discovery on your smart phone.

  10. 10
    mountain.com Top 10K English

    Connected TV Performance Marketing Platform - MNTN

    The #1 platform that lets brands of any size create & launch TV commercials on the hottest shows, movies, & live sports - in under an hour.

  11. 11
    Adweek adweek.com Top 10K English

    ADWEEK

    Breaking News in Advertising, Media and Technology

  12. 12
    MediaGo mediago.io Top 10K

    MediaGo DSP: A Deep Learning-based Intelligent Advertising Platform

    MediaGo DSP is an intelligent advertising engine based on deep learning technology. MediaGo DSP has established extensive partnerships with premium publishers worldwide to provide high-quality ad inventory, delivering 30 billion+ ad impressions monthly. Utilizing deep neural network technology with 1 billion+ parameters, it processes over 500,000 ad requests per second, evaluates ad performance and develops intelligent bidding strategies in real time.

  13. 13
    Ogury ogury.io Top 10K English

    Ogury – Global Ad Tech Company

    The Growth Engine for Brands. Powered by Persona Intelligence. Ogury helps brands and agencies turn audience understanding into measurable growth.

  14. 14
    Cadent cadent.com Top 10K English

    Cadent | Actually Intelligent Advertising

    Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.

  15. 15
    MobileFuse mobilefuse.com Top 10K English

    Home | MobileFuse

    The premier omni in-app brand advertising platform. Putting Your Audience First. With consumers spending 11.5x more time in app environments, including CTV and mobile, it\'s no wonder the world\'s top brands are turning to MobileFuse to power their campaigns. With 15 years of expertise, MobileFuse is your trusted partner for targeted brand campaigns.

  16. 16
    MGID mgid.com Top 10K English

    MGID: Native Performance & Programmatic Advertising Platform

    Our vision is to nurture a new stage of digital media, enabling consumers to engage with content and sponsored advertisements in an equally positive way.

  17. 17
    undertone.com Top 10K English

    New York-based online advertising company

  18. 18
    Media.net media.net Top 1K English

    Media.net | The Sell Side Platform for Greater Outcomes

    We help brands and publishers leverage the best of programmatic, to achieve their goals across every screen.

  19. 19
    Criteo criteo.com Top 1K English

    The Global Commerce Intelligence Platform

    Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data

  20. 20
    Giphy giphy.com Top 10K English

    GIPHY - Be Animated

    GIPHY is the platform that animates your world. Find the GIFs, Clips, and Stickers that make your conversations more positive, more expressive, and more you.

Ranked by score: the cosine similarity of each site’s vector to gumgum.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones GumGum uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What GumGum is built with, and what its closest competitors use, from its homepage’s code and its DNS records.

Built with

Website builders
  • Webflow page source: data-wf-page=
JavaScript libraries
  • GSAP asset https://cdn.prod.website-files.com/gsap/3.15.0/gsap.min.js
Analytics
Tag managers
Live chat & support
  • Zendesk TXT v=spf1 ip4:54.208.84.215 ip4:52.73.203.75 ip4:54.208.14.206 ip4:205.1…
Cookie consent
  • OneTrust page source: cdn.cookielaw.org
CDN
  • Amazon CloudFront header x-amz-cf-id: zHzREvBKQqRj5NUks1j7KpEhz3_hh3uZqYmiSSt5Ejsg5QaqRSCm3g==
  • Cloudflare header cf-ray: a562fd0b3dc4dc6e-FRA
  • jsDelivr asset https://cdn.jsdelivr.net/npm/js-cookie@2/src/js.cookie.min.js
Video
  • Vimeo page source: player.vimeo.com/video
  • Wistia page source: fast.wistia.net
Email hosting
Email delivery
  • Amazon SES TXT v=spf1 ip4:54.208.84.215 ip4:52.73.203.75 ip4:54.208.14.206 ip4:205.1…
DNS hosting
SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=44a2263e26ce3c9d266f5b46b23a66df97871b096…
  • Apple Business TXT apple-domain-verification=onjaGl3Axkw6PPki
  • Atlassian TXT atlassian-domain-verification=4lyW3y6YeOj7waiFIfdfcYUjvM0c+MeDPKQuSJT…
  • Canva TXT canva-site-verification=C5uk6U89b6f5i6Sc2aOw-Q
  • Dropbox TXT dropbox-domain-verification=vbtt3h4lw28e
  • GlobalSign TXT _globalsign-domain-verification=GeBngTn9j8-utE2irGheYZSAXx6u5iGMQcd_t…
  • Google Search Console meta google-site-verification: FMTb01isY8CPWZ5ULprDTmYOOU-6GKzan40wWlskJug
  • Miro TXT miro-verification=a0b99cfe615defeeb71174818fa2d4c80747fe67
  • OpenAI TXT openai-domain-verification=dv-wA1uNJoCxkX23jhHt22ElNzf
  • Salesforce TXT v=spf1 ip4:54.208.84.215 ip4:52.73.203.75 ip4:54.208.14.206 ip4:205.1…

Stack changes

No changes yet. Each new crawl is compared with the last one, and what GumGum adds or drops shows up here.

SimilarSiteSearch

Competitors by meaning, stacks from the source. Data from public homepages and DNS.

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