Alternatives and competitors
Sites like Google
The 20 closest web search engine alternatives to Google, ranked by what they actually offer, and the 2 technologies behind it.
Looking for an alternative to Google? The closest matches are Microsoft Bing, Startpage.com and DuckDuckGo. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 20 ms
01 · Entity
About Google
Google google.co.uk
Wikidata: search engine by Google LLC
Summary by Claude
The United Kingdom version of Google Search, a web search engine that returns web pages, images, news, maps and other results for typed queries.
- Who it’s for
- General internet users in the UK
- Business model
- Advertising
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Google’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Google
Thumbs up if it’s a real alternative to Google, thumbs down if it isn’t.
- 01
Search - Microsoft Bing
Search with Microsoft Bing and use the power of AI to find information, explore webpages, images, videos, maps, and more. A smart search engine for the forever curious.
Very close cos 0.916 - 02
privacy-focused online search engine
Very close cos 0.910 - 03
DuckDuckGo - Protection. Privacy. Peace of mind.
The Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs.
Very close cos 0.909 - 04
Qwant - The search engine that values you as a user, not as a product
Fast, reliable answers and still in trust: Qwant does not store your search data, does not sell your personal data and is hosted in Europe.
Very close cos 0.907 - 05
Welcome to GOV.UK
GOV.UK - The best place to find government services and information.
Very close cos 0.908 - 06
Search Engine Journal - The AI Search & SEO News That Matters
Search Engine Journal is the last independent voice in search, sharing the latest AI search, SEO, GEO & AEO news that impact marketing strategy and business growth.
Very close cos 0.905 - 07
Yandex — fast Internet search
Yandex finds anything: webpages, images, music, good. Solve any problem — from everyday to a scientific one. Search by text, voice or image.
Very close cos 0.904 - 08
BBC Home | Breaking News, World News, US News, Sports, Business, Innovation, Climate, Culture, Travel, Video & Audio
Visit BBC for trusted reporting on the latest world and US news, sports, business, climate, innovation, culture and much more
Very close cos 0.905 - 09
News | The Independent | Today's headlines and latest breaking news
The latest breaking news, comment and features from The Independent.
Very close cos 0.906 - 10 so.com Top 10K
360搜索,SO靠谱
360搜索是安全、精准、可信赖的新一代搜索引擎,依托于360母品牌的安全优势,全面拦截各类钓鱼欺诈等恶意网站,提供更放心的搜索服务。 360搜索 so靠谱。
Very close cos 0.902 - 11
Seznam – najdu tam, co neznám
Nejnavštěvovanější český internetový portál nabízející vyhledávač, e-mail, aktuální zprávy, předpověď počasí a odkazy, které se mohou hodit.
Very close cos 0.901 - 12
company owned by System1
Very close cos 0.900 - 14
Error Page | eBay
American multinational internet corporation that manages eBay.com
Very close cos 0.898 - 15
Рамблер — медийный портал: новости России и мира, почта, поиск, погода
Рамблер — последние новости сегодня, развлекательные и коммуникационные сервисы: поиск информации в интернете, электронная почта, гороскопы, прогноз погоды, телепрограмма
Very close cos 0.900 - 16
Ecosia Firewall
web search engine and browser
Very close cos 0.894 - 17
UKR.NET: Всі новини України, останні новини дня в Україні та Світі
Свіжі новини України, останні новини з-за кордону, новини політики, економіки, спорту, культури, технологій, шоу-бізнесу...
Very close cos 0.897 - 18
Answers - The Most Trusted Place for Answering Life's Questions
Answers is the place to go to get the answers you need and to ask the questions you want
Very close cos 0.896 - 19 Very close cos 0.895
- 20
g2.com
American B2B software and services review platform and marketplace
Close cos 0.893
Ranked by score: the cosine similarity of each site’s vector to google.co.uk’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Google is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- Web servers
- Google Web Server header server: gws
- Email hosting
- Google Workspace MX smtp.google.com
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Google adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console · not on google.co.uk 16/20
- Meta Business Suite · not on google.co.uk 9/20
- Google Workspace 8/20
- Microsoft 365 · not on google.co.uk 6/20
- Apple Business · not on google.co.uk 6/20
- DocuSign · not on google.co.uk 5/20
- NS1 · not on google.co.uk 4/20
- nginx · not on google.co.uk 4/20
- Slack · not on google.co.uk 4/20
- Fastly · not on google.co.uk 4/20
- Google Tag Manager · not on google.co.uk 4/20
- Amazon Route 53 · not on google.co.uk 4/20
- GlobalSign · not on google.co.uk 4/20
- Adobe · not on google.co.uk 4/20
- Zendesk · not on google.co.uk 3/20
- Next.js · not on google.co.uk 3/20