Alternatives and competitors

Sites like Aviva

The 20 closest insurance alternatives to Aviva, ranked by what they actually offer, and the 9 technologies behind it.

Looking for an alternative to Aviva? The closest matches are Prudential plc, legalandgeneralgroup.com and Allianz. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.

Neighbours
k = 20
Sites searched
4,032
Vector
384-d
Query
23 ms

01 · Entity

About Aviva

Aviva aviva.com

Wikidata: British insurance company

9 technologies Crawled Nov 6, 2026
Visit Aviva

Summary by Claude

Corporate site of Aviva plc, a British multinational insurer providing general insurance, life insurance, pensions, savings and investment products in the UK, Ireland and Canada.

Who it’s for
Investors, customers, and job seekers
Business model
Insurance premiums and investment fees

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Aviva’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

similarity × popularity

Munich ReBBCUSAAPrudential FinancialGlobal AtlanticPrincipalZurich Insurance GroupAXAAegonAllianz

03 · Nearest neighbours

Alternatives to Aviva

Thumbs up if it’s a real alternative to Aviva, thumbs down if it isn’t.

We can’t read aviva.com’s homepage (bot protection page), so it’s compared on what Wikidata and Wikipedia say about it.

  1. 01
    Prudential plc prudentialplc.com English

    We are Partners and Protectors | Prudential plc

    Prudential plc has been a trusted partner for over 175 years, helping individuals and families in Asia and Africa protect their health, wealth, and future.

  2. 02

    British multinational financial services company

  3. 03
    Allianz allianz.com English

    European multinational insurance and financial services corporation

  4. 04
    Aegon aegon.com

    multinational life insurance, pensions and asset management company

  5. 05
    AXA axa.com English

    AXA's Corporate Website | AXA

    Present in 52 countries, AXA's 156,000 employees and distributors are committed to serving our +92 million clients across the major business lines of Property-Casualty insurance and Life & Health.

  6. 06

    Swiss insurance company

  7. 07
    Principal principal.com Top 10K English

    Retirement, Investments, and Insurance | Principal

    Let’s keep your finances simple. Insure what you have. Invest when you’re ready. Retire with confidence.

  8. 08
    The Dai-ichi Life Insurance Company dai-ichi-life.co.jp Japanese

    第一生命保険株式会社

    第一生命保険の公式ホームページです。一生涯のパートナーとしてあなたに最適な保険商品をご提案。ご契約者向けのサービスも充実しています。

  9. 09
    Global Atlantic gafg.com Top 10K English

    Annuities, Insurance, and Retirement Solutions | Global Atlantic

    Explore annuities, insurance, and retirement solutions from Global Atlantic, designed to help individuals and institutions achieve long-term financial security.

  10. 10
    Prudential Financial prudential.com Top 10K

    American life insurance company

  11. 11
    USAA usaa.com Top 10K

    American insurance and financial services company

  12. 12
    BBC bbc.co.uk Top 1K English

    BBC - Home

    The best of the BBC, with the latest news and sport headlines, weather, TV & radio highlights and much more from across the whole of BBC Online.

  13. 13
    Munich Re munichre.com English

    Home | Munich Re

    Munich Re is a leading global provider of reinsurance, primary insurance and insurance-related risk solutions.

  14. 14
    Mapfre mapfre.com English

    Corporate website - Mapfre

    Welcome to Mapfre's corporate portal: institutional information, corporate governance, sustainability, and commitment to transparency

  15. 15
    Ping An Insurance pingan.com Chinese

    中国平安保险集团官网_平安保险·平安车险·平安健康险·平安信用卡·投资理财一站式服务

    中国平安是国内金融牌照最齐全的金融服务集团,提供车险、健康险、寿险、贷款、信用卡、投资理财等综合金融服务。全国客服热线95511,为您提供7×24小时专业服务。

  16. 16
    Allstate allstate.com Top 10K

    American insurance company

  17. 17

    Liberty Mutual

    9th Largest global property and casualty insurer 2025 gross written premium

  18. 18
    Crédit Agricole credit-agricole.fr Top 10K French

    Banque & Assurances - Crédit Agricole

    Découvrez les offres et services du Crédit Agricole : compte bancaire, assurance-vie, épargne, placement, retraite, habitation, prévoyance, crédit conso ou auto, crédit immobilier…

  19. 19
    Progressive Corporation progressive.com Top 10K

    insurance company

  20. 20

    Barclays Group corporate website | Barclays

    Barclays is a British universal bank. Our businesses include consumer banking, as well as a top-tier, global corporate and investment bank.

Ranked by score: the cosine similarity of each site’s vector to aviva.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Aviva uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Aviva is built with, and what its closest competitors use, from its homepage’s code and its DNS records.

Built with

Cookie consent
  • OneTrust TXT onetrust-domain-verification=1befb26e50ba40adbedbb07f9b2d4a88
SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=8e2a9ed41d770e4c71eb5252751ea991ff587ac36…
  • Apple Business TXT apple-domain-verification=nqZaaowQkYIVRUXX
  • Atlassian TXT atlassian-domain-verification=JcXFQTaY5jVvBQN5g2/3zM5fqlLW0O4fiGOF4G3…
  • DocuSign TXT docusign=12eda264-c343-4aa5-a1d7-a83943cd4058
  • GlobalSign TXT globalsign-domain-verification=mzKnEyZchp08ga5UeCZfFM7FdAhuAWaTWyrRl7…
  • Google Search Console TXT google-site-verification=VcEwZhQNUOh4ypPrQbHNuo8JXH1dRDx2yq3tZPz3VS8
  • Miro TXT miro-verification=c315ababff34340a41c01c144fec455c983c8ba6
  • OpenAI TXT openai-domain-verification=dv-4ShTOR0sgGisea7LpOTRytY2

Stack changes

No changes yet. Each new crawl is compared with the last one, and what Aviva adds or drops shows up here.

SimilarSiteSearch

Competitors by meaning, stacks from the source. Data from public homepages and DNS.

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