Alternatives and competitors

Sites like Amazon

The 20 closest e-commerce marketplace alternatives to Amazon, ranked by what they actually offer, and the 6 technologies behind it.

Looking for an alternative to Amazon? The closest matches are Magazine Luiza, Shopee and OLX. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.

Neighbours
k = 20
Sites searched
4,032
Vector
384-d
Query
26 ms

01 · Entity

About Amazon

Amazon amazon.com.br

Wikidata: American multinational technology company

Top 1K · #873 English 6 technologies Crawled Nov 6, 2026
Visit Amazon

Summary by Claude

Brazilian storefront of Amazon, selling a wide range of consumer products online from Amazon and third-party sellers, with Prime membership, Kindle e-books and delivery across Brazil.

Who it’s for
Online shoppers in Brazil
Business model
Retail sales, marketplace seller fees, Prime subscriptions

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Amazon’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

similarity × popularity

eMAGMercado Livreetsy.comNetshoeseBaybolMercado LibreOLXShopeeMagazine Luiza

03 · Nearest neighbours

Alternatives to Amazon

Thumbs up if it’s a real alternative to Amazon, thumbs down if it isn’t.

Only in English

We can’t read amazon.com.br’s homepage (too little text on the homepage), so it’s compared on what Wikidata and Wikipedia say about it.

  1. 01
    Magazine Luiza magazineluiza.com.br Top 10K

    Brazilian retail company

  2. 02
    Shopee shopee.com.br Top 1K

    Singaporean e-commerce company

  3. 03
    OLX olx.com.br Top 10K English

    online marketplace

  4. 04
    Mercado Libre mercadolibre.com Top 10K

    Mercado Libre - Envíos Gratis en el día

    Compre productos con Envío Gratis en el día en Mercado Libre. Encuentre miles de marcas y productos a precios increíbles.

  5. 05
    bol bol.com Top 10K

    bol

    webshop in the Netherlands

  6. 06
    eBay ebay.com Top 1K English

    Error Page | eBay

    American multinational internet corporation that manages eBay.com

  7. 07
    Netshoes netshoes.com.br Top 10K

    Netshoes

  8. 08
    Takealot.com takealot.com Top 10K English

    South African e-commerce company

  9. 09
    Noon noon.com Top 10K

    E-commerce company Saudi

  10. 10
    etsy.com Top 1K English

    etsy.com

    American e-commerce company

  11. 11
    Mercado Livre mercadolivre.com.br Top 1K Portuguese

    Mercado Livre Brasil - Frete Grátis no mesmo dia

    Compre produtos com Frete Grátis no mesmo dia no Mercado Livre Brasil. Encontre milhares de marcas e produtos a preços incríveis.

  12. 12
    Fnac fnac.com Top 10K English

    fnac.com

    French multinational electronics store chain

  13. 13
    eMAG emag.ro Top 10K Romanian

    Black Friday - 2026: Electrocasnice mici

    Romanian online retailer

  14. 14
    Zappos zappos.com Top 10K English

    Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com

    Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.

  15. 15
    Temu temu.com Top 1K

    Chinese online marketplace owned by PDD Holdings

  16. 16
    OLX olx.ro Top 10K

    ERROR: The request could not be satisfied

    online marketplace

  17. 17
    Walmart walmart.com Top 1K English

    Walmart | Save Money. Live better.

    Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

  18. 18
    Big Cartel bigcartel.com Top 10K English

    Free, Easy Online Stores for Artists & Small Businesses

    Start your free online store & scale as you grow. Easily manage your e-commerce business. Join a community of artists & small businesses.

  19. 19
    AliExpress aliexpress.ru Top 10K

    Russian online marketplace

  20. 20
    Tokopedia tokopedia.com Top 10K

    Indonesian e-commerce company

Ranked by score: the cosine similarity of each site’s vector to amazon.com.br’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Amazon uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Amazon is built with, and what its closest competitors use, from its homepage’s code and its DNS records.

Built with

CDN
  • Amazon CloudFront header x-amz-cf-id: nXxMQB5tgeAdbhZqIlp_rrMwSUteSMP8gDbQwl4_dV1a8OVqi94fyQ==
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Canva TXT canva-site-verification=qQpCCrwKR-xJP6zCUYDr9Q
  • Google Search Console TXT google-site-verification=rZsTppH1Nyf4Si2dQxL-wwoyhHzlPXQqJQ022K6ZDT4
  • Meta Business Suite TXT facebook-domain-verification=vuc919xxsqicebwhb1vwivljnpo8wn

Stack changes

No changes yet. Each new crawl is compared with the last one, and what Amazon adds or drops shows up here.

SimilarSiteSearch

Competitors by meaning, stacks from the source. Data from public homepages and DNS.

About our crawler