Sites like Equativ

01 · Entity

About Equativ

Equativ smartadserver.com

Equativ — The Global End-to-End Media Platform

From signal to outcomes, at scale. Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.

Top 1K · #346 English 17 technologies Crawled Nov 6, 2026

Visit Equativ

Summary by Claude

Equativ (formerly Smart AdServer) provides an advertising technology platform combining ad serving, a supply-side platform, a demand-side platform, curation and retail media tools. It is used to buy, sell and optimize programmatic ads across CTV, video, display and native formats.

Who it’s for

Publishers, advertisers, agencies and retailers

Business model

Technology and transaction fees

• Advertising technology
• ad server
• supply-side platform
• programmatic advertising
• CTV advertising
• retail media
• deal curation
• creative ad enhancement
• campaign automation

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Equativ’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

1. 01
   Buzzoola buzzoola.com Top 10K English

   Buzzoola - innovative technologies for brands, publishers and ad platforms.

   Ad Exchange with fast connection and access to the largest DSPs and SSPs. Programmatic buying of traffic from direct publishers on Web, In-App and Smart TV.

   • Google Fonts
   • Google Search Console
   • Google Tag Manager
   • jQuery
   • nginx
   • Yandex Mail

   0 say Buzzoola is a good alternative to Equativ 0 say Buzzoola isn’t a real alternative to Equativ

   Comment
   Very close cos 0.899
2. 02
   Innovid innovid.com Top 10K English

   The premier global independent, omnichannel advertising platform | Innovid

   Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.

   • Adobe Fonts
   • Akamai Edge DNS
   • Apple Business
   • Cloudflare
   • Google Fonts
   • Google Search Console

   0 say Innovid is a good alternative to Equativ 0 say Innovid isn’t a real alternative to Equativ

   Comment
   Close cos 0.892
3. 03
   Aditude aditude.io Top 10K English

   Publisher Ad Tech Platform — Control Your Programmatic Stack | Aditude

   One platform. Complete control. Aditude unifies ad serving, intelligence, and demand for enterprise publishers ready to maximize revenue at scale.

   • Apple Business
   • Atlassian
   • Google Fonts
   • Google Search Console
   • Google Tag Manager
   • Google Workspace

   0 say Aditude is a good alternative to Equativ 0 say Aditude isn’t a real alternative to Equativ

   Comment
   Close cos 0.891
4. 04
   Optable optable.co Top 10K English

   The Agentic Advertising Platform | Optable

   Unlock ad revenue with agentic solutions. Optable is the privacy-preserving identity, activation, and collaboration platform for advertising.

   • Atlassian
   • Cloudflare
   • Google Fonts
   • Google Search Console
   • Google Tag Manager
   • Google Workspace

   0 say Optable is a good alternative to Equativ 0 say Optable isn’t a real alternative to Equativ

   Comment
   Close cos 0.889
5. 05
   Ezoic ezoic.net Top 10K English

   Ezoic — Grow on the open web

   Billions of people visit premium websites and web apps every day. Ezoic puts your brand in front of them with bidsystem.ai.

   • Google Ads conversion tracking
   • Google Analytics
   • Next.js
   • React
   • Amazon Route 53
   • Umami

   0 say Ezoic is a good alternative to Equativ 0 say Ezoic isn’t a real alternative to Equativ

   Comment
   Close cos 0.885
6. 06
   Cadent cadent.com Top 10K English

   Cadent | Actually Intelligent Advertising

   Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.

   • Cloudflare
   • Google Fonts
   • Google Search Console
   • Google Tag Manager
   • Microsoft 365
   • Webflow

   0 say Cadent is a good alternative to Equativ 0 say Cadent isn’t a real alternative to Equativ

   Comment
   Close cos 0.884
7. 07
   Adtelligent adtelligent.com Top 10K English

   Adtelligent | Advertising Technology Company

   Adtelligent Inc. is an advertising technology company providing solutions for publishers and advertisers: SSP / DSP / Ad Network / Header Bidding / Video player

   • Atlassian
   • Google Search Console
   • Google Tag Manager
   • Google Workspace
   • Microsoft 365
   • PHP

   0 say Adtelligent is a good alternative to Equativ 0 say Adtelligent isn’t a real alternative to Equativ

   Comment
   Close cos 0.885
8. 08
   IQM iqm.com Top 10K English

   AI-Driven Programmatic Advertising for Regulated Industries - IQM

   IQM empowers regulated industries like political, healthcare, cannabis, and gaming with AI-driven media buying. Our DMP and DSP solutions deliver precise audience targeting, compliance, and impactful results across all digital channels.

   • Google Fonts
   • Google Search Console
   • Google Tag Manager
   • Google Workspace
   • PHP
   • WordPress

   0 say IQM is a good alternative to Equativ 0 say IQM isn’t a real alternative to Equativ

   Comment
   Close cos 0.884
9. 09
   Ecwid ecwid.com Top 10K English

   #1 Ecommerce Shopping Cart & Online Store - Try Ecwid!

   Launch your online store easily—no tech skills required. Build a brand-new ecommerce site or add an online store to your existing website. No transaction fees.

   • Google Fonts
   • Google Search Console
   • Google Tag Manager
   • Google Workspace
   • PHP
   • WordPress

   0 say Ecwid is a good alternative to Equativ 0 say Ecwid isn’t a real alternative to Equativ

   Comment
   Close cos 0.882
10. 10
    trustedstack.com Top 10K English

    Advertising Technology Company

    Advertising Technology Company

    • Cloudflare
    • Google Search Console
    • Google Workspace
    • PHP
    • Salesforce
    • WordPress

    0 say trustedstack.com is a good alternative to Equativ 0 say trustedstack.com isn’t a real alternative to Equativ

    Comment
    Close cos 0.883
11. 11
    StackAdapt stackadapt.com Top 1K English

    AI Advertising Platform | StackAdapt

    StackAdapt is the AI advertising platform that helps marketers orchestrate audiences, creative, channels, and measurement from one platform with AI built into every stage of advertising.

    • Apple Business
    • Atlassian
    • Google Search Console
    • Google Tag Manager
    • Microsoft 365
    • PHP

    0 say StackAdapt is a good alternative to Equativ 0 say StackAdapt isn’t a real alternative to Equativ

    Comment
    Close cos 0.882
12. 12
    AdMatic admatic.de Top 10K English

    AdMatic GmbH – AI-Driven Advertising | Human-Centric Results

    • Cloudflare
    • Google Fonts
    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • PHP

    0 say AdMatic is a good alternative to Equativ 0 say AdMatic isn’t a real alternative to Equativ

    Comment
    Close cos 0.883
13. 13
    Rokt rokt.com Top 10K English

    Unlock the Moment That Matters Most | Rokt

    Ecommerce technology platform powering 13B+ transactions annually. AI-driven relevance in the Transaction Moment™ drives incremental profit, customer acquisition, and enhanced CX for 30,000+ global brands.

    • Apple Business
    • Atlassian
    • Cloudflare
    • Google Search Console
    • Google Tag Manager
    • Google Workspace

    0 say Rokt is a good alternative to Equativ 0 say Rokt isn’t a real alternative to Equativ

    Comment
    Close cos 0.879
14. 14
    Nexxen unruly.co Top 10K English

    Nexxen

    Nexxen's advertising technology platform delivers performance powered by unique data and media, to help advertisers and publishers achieve their full-funnel goals.

    • Cloudflare
    • Google Search Console
    • Google Tag Manager
    • Microsoft 365
    • PHP
    • WordPress

    0 say Nexxen is a good alternative to Equativ 0 say Nexxen isn’t a real alternative to Equativ

    Comment
    Close cos 0.879
15. 15
    Verve pubnative.net Top 10K English

    Mobile App Monetization | Verve

    Grow your in-app revenue with premium demand and high-impact ad experiences from the highest brand and performance bidders.

    • Atlassian
    • Cloudflare
    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • Microsoft 365

    0 say Verve is a good alternative to Equativ 0 say Verve isn’t a real alternative to Equativ

    Comment
    Close cos 0.879
16. 16
    Kochava kochava.com Top 10K English

    Kochava | Omnichannel measurement for advertisers and publishers

    Discover how leading advertisers, publishers and platforms use Kochava for outcomes measurement to drive actionable insights. Achieve privacy-durable growth and reach your KPIs today with Kochava's omnichannel measurement.

    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • jsDelivr
    • PHP
    • WordPress

    0 say Kochava is a good alternative to Equativ 0 say Kochava isn’t a real alternative to Equativ

    Comment
    Close cos 0.876
17. 17
    AdsWizz adswizz.com Top 10K English

    Home - AdsWizz

    Publisher Solutions We have created a comprehensive technology stack that includes dynamic ad insertion, campaign management, yield optimization and a programmatic selling platform. We enable publishers to optimize revenue and manage multiple demand sources, all while preserving a relevant, positive listening experience.https://www.linkedin.com/company/adswizz-com/

    • Atlassian
    • Google Fonts
    • Google Search Console
    • Google Tag Manager
    • PHP
    • WordPress

    0 say AdsWizz is a good alternative to Equativ 0 say AdsWizz isn’t a real alternative to Equativ

    Comment
    Close cos 0.877
18. 18
    Adweek adweek.com Top 10K English

    ADWEEK

    Breaking News in Advertising, Media and Technology

    • Apple Business
    • Cloudflare
    • Google Fonts
    • Google Search Console
    • Google Tag Manager
    • Microsoft 365

    0 say Adweek is a good alternative to Equativ 0 say Adweek isn’t a real alternative to Equativ

    Comment
    Close cos 0.879
19. 19
    Admixer admixer.net Top 10K English

    Admixer | Full-Stack Programmatic AdTech Solutions

    Admixer is a global AdTech vendor that provides digital advertising products and services for Publishers, Brands and Advertising Agencies

    • Google Search Console
    • Google Workspace
    • PHP
    • WordPress
    • GlobalSign
    • GoDaddy DNS

    0 say Admixer is a good alternative to Equativ 0 say Admixer isn’t a real alternative to Equativ

    Comment
    Close cos 0.876
20. 20
    Avid Technology avid.com Top 10K English

    American multimedia technology company

    • Apple Business
    • Atlassian
    • Cloudflare
    • Google Search Console
    • Microsoft 365
    • Salesforce

    0 say Avid Technology is a good alternative to Equativ 0 say Avid Technology isn’t a real alternative to Equativ

    Comment
    Close cos 0.874

Ranked by score: the cosine similarity of each site’s vector to smartadserver.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Equativ uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Equativ is built with, and what its closest competitors use, from its homepage’s code and its DNS records.