Alternatives and competitors
Sites like Magnite
The 20 closest Supply-side platform alternatives to Magnite, ranked by what they actually offer, and the 16 technologies behind it.
Looking for an alternative to Magnite? The closest matches are Media.net, AdMatic and MGID. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 11 ms
01 · Entity
About Magnite
Magnite rubiconproject.com
Magnite - The Largest Independent Sell-Side Advertising Company
The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV.
Summary by Claude
Magnite (formerly Rubicon Project) operates a sell-side advertising platform (SSP) that lets publishers and media owners sell ad inventory programmatically across CTV, online video, display and audio, and lets buyers and agencies access and curate that inventory.
- Who it’s for
- Publishers, media owners, advertisers and agencies
- Business model
- Transaction fees on ad spend
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Magnite’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Magnite
Thumbs up if it’s a real alternative to Magnite, thumbs down if it isn’t.
- 01
Media.net | The Sell Side Platform for Greater Outcomes
We help brands and publishers leverage the best of programmatic, to achieve their goals across every screen.
Very close cos 0.916 - 02
AdMatic GmbH – AI-Driven Advertising | Human-Centric Results
Very close cos 0.907 - 03
MGID: Native Performance & Programmatic Advertising Platform
Our vision is to nurture a new stage of digital media, enabling consumers to engage with content and sponsored advertisements in an equally positive way.
Very close cos 0.904 - 04
Omnidex - AI-driven SSP
AI-powered SSP built for next-gen adtech. Maximize yield with real-time bidding, contextual targeting, and cookieless optimization. Lightning-fast and fully automated.
Very close cos 0.902 - 05
Adtelligent | Advertising Technology Company
Adtelligent Inc. is an advertising technology company providing solutions for publishers and advertisers: SSP / DSP / Ad Network / Header Bidding / Video player
Very close cos 0.901 - 06
Cadent | Actually Intelligent Advertising
Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.
Very close cos 0.897 - 07
Homepage - Mediavine
Smarter Monetization Starts Here Mediavine powers digital businesses with technology and data engineered to outperform. Our platform delivers cleaner delivery, stronger revenue, and long-term performance for publishers building what’s next. Trusted by 20,000+ publishers, built on technology proven to perform One Platform Built to Outperform Mediavine gives digital publishers a competitive advantage with technology designed...
Very close cos 0.896 - 08
Maximize Ad Performance with SSP & DSP Solutions | CPMStar
Discover CPMStar, the leading advertising technology platform offering innovative solutions like SSP for Publishers, Managed DSP, and Integrated Marketing Services. Maximize your ROI with us.
Very close cos 0.895 - 09
Ad Infrastructure for the Intelligence Era | CloudX
CloudX is a supply side platform for mobile and AI publishers. Boost revenue with AI workflows and a liquid marketplace.
Close cos 0.892 - 10
ConnectAd – The Independent European SSP
Close cos 0.892 - 11
Mobile App Monetization | Verve
Grow your in-app revenue with premium demand and high-impact ad experiences from the highest brand and performance bidders.
Close cos 0.890 - 12
RTBWise - Turn Every Impression into Measurable Revenue
Close cos 0.891 - 13
RevContent | Performance-Driven Native Advertising Platform for Publishers & Advertisers
RevContent helps publishers and advertisers drive results with high-performing native ads. Grow your revenue and reach the right audiences across premium content environments.
Close cos 0.888 - 14
Publisher monetization company
Close cos 0.887 - 15
Index Exchange - Accelerating the Evolution of Ad Technology
Grow advertising revenue and reach consumers on any screen through Index Exchange's global supply-side platform and ad technology solutions.
Close cos 0.886 - 16
Raptive — Powering creator independence
CafeMedia and AdThrive are now Raptive, a new kind of company transforming creators into global brands and lasting businesses.
Close cos 0.885 - 17
Buzzoola - innovative technologies for brands, publishers and ad platforms.
Ad Exchange with fast connection and access to the largest DSPs and SSPs. Programmatic buying of traffic from direct publishers on Web, In-App and Smart TV.
Close cos 0.887 - 18
AADS – First Crypto & Bitcoin Advertising Network
Promote your crypto project with AADS – top crypto ad network accepting Bitcoin and other coins. Buy targeted crypto traffic easily and effectively.
Close cos 0.885 - 19
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stock photography site
Close cos 0.885 - 20
The Global Commerce Intelligence Platform
Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data
Close cos 0.884
Ranked by score: the cosine similarity of each site’s vector to rubiconproject.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Magnite uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Magnite is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- CMS
- WordPress page source: /wp-includes/
- JavaScript libraries
- jQuery asset https://www.magnite.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- Marketo TXT v=spf1 ip4:72.34.113.100 ip4:69.194.143.140 include:spf.rubiconprojec…
- CDN
- Cloudflare header cf-ray: a562f868a9b92ff5-HAM
- Hosting
- WP Engine header x-powered-by: WP Engine
- Languages & backends
- PHP implied by WordPress (page source: /wp-includes/)
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Email delivery
- Mailchimp Transactional TXT v=spf1 ip4:72.34.113.100 ip4:69.194.143.140 include:spf.rubiconprojec…
- SendGrid TXT v=spf1 ip4:72.34.113.100 ip4:69.194.143.140 include:spf.rubiconprojec…
- DNS hosting
- Amazon Route 53 NS ns-1722.awsdns-23.co.uk
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=7ba00fd005454fcba9ed31a7ad48786fef98ee97c…
- Apple Business TXT apple-domain-verification=G4AVkC9r63d1Wgp7
- DocuSign TXT docusign=740bb1dc-f7a3-4027-b408-aed4bd2824d0
- Google Search Console TXT google-site-verification=U-FUvU0VS4falHBMujbJtZpgqy95I2EFC08ADvrqlSQ
- Slack TXT slack-domain-verification=mlIG4ylJounirRIFXuVrwirxvgiAUa63gagbhqV0
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Magnite adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- Google Workspace 15/20
- Cloudflare 11/20
- Google Fonts · not on rubiconproject.com 10/20
- Google Analytics · not on rubiconproject.com 9/20
- HubSpot · not on rubiconproject.com 9/20
- Google Tag Manager 8/20
- PHP 8/20
- Apple Business 7/20
- WordPress 6/20
- Atlassian · not on rubiconproject.com 6/20
- Microsoft 365 · not on rubiconproject.com 6/20
- Amazon Route 53 6/20
- Webflow · not on rubiconproject.com 5/20
- Cloudflare DNS · not on rubiconproject.com 5/20
- jQuery 5/20