Alternatives and competitors
Sites like Google
The 20 closest smart home devices alternatives to Google, ranked by what they actually offer, and the 10 technologies behind it.
Looking for an alternative to Google? The closest matches are TP-Link, Android and Philips Hue. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 8 ms
01 · Entity
About Google
Google nest.com
Google Home and Nest Smart Home Devices with Gemini
Shop our family of Google Home and Nest devices for a smarter, more proactive home, with help from Gemini. Explore outdoor and indoor cameras, video doorbells, smart home speaker and tv streaming devices to build a more helpful home
Summary by Claude
Google's online store and product site for Google Home and Nest smart home devices, including security cameras, video doorbells, thermostats, smart speakers and displays, alongside Pixel phones, watches and earbuds.
- Who it’s for
- Consumers and homeowners
- Business model
- Hardware sales
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Google’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Google
Thumbs up if it’s a real alternative to Google, thumbs down if it isn’t.
- 01
TP-Link: Your Smart Home, Simplified
We are a US-based leader in Wi-Fi and smart home technology. See why families trust TP-Link to make their home smart, secure, and effortlessly connected.
Very close cos 0.903 - 02
Home Security Systems - Cameras, Alarms, Doorbells | Ring
Protect your home & watch over what's important from your phone with video doorbells, security cameras, alarms, smart lighting & more.
Close cos 0.889 - 03
Home Assistant
Open source home automation that puts local control and privacy first. Powered by a worldwide community of tinkerers and DIY enthusiasts. Perfect to run on a...
Close cos 0.886 - 04
SimpliSafe Home Security Systems | Wireless Home Security Alarms
Shop award-winning home security systems from SimpliSafe. Professional monitoring, protection from break-ins and hazards, and no contracts.
Close cos 0.886 - 05
Wyze | Smart Home Security Cameras & Devices
Wyze smart home cameras offer 1080p to 4K video quality with advanced motion detection and alerts. Safe for indoor and outdoor use. Wireless battery-powered cams available. Build your complete smart home security system without breaking the bank. Premium tech, affordable price.
- Amazon SES
- Bing Webmaster Tools
- Google Search Console
- Google Tag Manager
- Meta Business Suite
- Apple Business
Close cos 0.885 - 06
Control your online safety and privacy – Google Safety Centre
When searching on Google, your online safety and privacy are essential. Explore how Google helps you browse safely and protects you and your devices.
Close cos 0.884 - 07 Close cos 0.881
- 08
American home automation company
Close cos 0.882 - 09
eufy - Built with Care | Home Security System & Robovacs - eufy US
eufy has developed a new generation of easy-to-use smart home devices that are designed to enhance your life at home.
Close cos 0.879 - 10
News from Google | Google Product and Technology News and Stories
Get the latest news and stories about Google products, technology and innovation on News from Google, Google's official blog.
Close cos 0.880 - 11
EZVIZ - Creating Easy Smart Homes
EZVIZ, a global smart home security brand, creates a safe, convenient and smart life for users through its smart devices and cloud-based platform.
Close cos 0.877 - 12
Simplifying Smart Home IoT | Ayla Networks
For smart home IoT solutions, highlight your differentiated devices using a proven cloud platform to reliably deliver custom-built, smart-connected products, improving customers' experience. Ayla Networks is your one-stop US-based shop for devices, firmware, cloud platform, and a 5-star mobile app.
Close cos 0.875 - 13
Samsung US | Mobile | TV | Home Electronics | Home Appliances | Samsung US
Discover the latest in electronic & smart appliance technology with Samsung. Find the next big thing from smartphones & tablets to laptops & tvs & more.
- Google Search Console
- Adobe Experience Manager
- Adobe Experience Platform Tags
- Akamai
- Apple Business
- Atlassian
Close cos 0.876 - 14
Sony Corporation - Home
This is Sony Corporation's official website, featuring Sony Group's Entertainment, Technology & Services (ET&S) business' product and service, announcements and press releases, sustainability, recruitment information, and more.
Close cos 0.875 - 15
How-To Geek - We Explain Technology
We explain technology. Learn more with our articles, reviews, tips, and the best answers to your most pressing tech questions.
Close cos 0.879 - 16
XDA
The world’s best source for computing news, reviews, editorials guides, and more.
Close cos 0.879 - 17
Wish | Shop and Save
Discover affordable items for your home and life needs. Enjoy our money back guarantee, frequent discounts, flat rate shipping (select markets), and more.
Close cos 0.876 - 18
LG Electronics & Home Appliances | Shop Now | LG USA
Life's Good with LG. Shop online at LG.com US to find exclusive deals on the latest home entertainment and appliances. Add smart technology and modern design to your home today.
- Google Search Console
- Google Tag Manager
- Meta Business Suite
- Adobe Experience Manager
- Adobe Experience Platform Tags
- Akamai
Close cos 0.869 - 19
Zillow: Real Estate, Apartments, Mortgages & Home Values
The leading real estate marketplace. Search millions of for-sale and rental listings, compare Zestimate® home values and connect with local professionals.
- Bing Webmaster Tools
- Google Analytics
- Google Fonts
- Google Search Console
- Google Tag Manager
- Google Workspace
Close cos 0.872 - 20
Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More
Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.
Close cos 0.871
Ranked by score: the cosine similarity of each site’s vector to nest.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Google is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- Fonts
- Google Fonts page source: fonts.gstatic.com
- Analytics
- Google Analytics page source: google-analytics.com/analytics.js
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Email hosting
- Google Workspace MX smtp.google.com
- Email delivery
- Amazon SES TXT v=spf1 ip4:52.10.46.228/32 include:_spf.google.com include:amazonses.…
- DNS hosting
- Amazon Route 53 NS ns-854.awsdns-42.net
- SaaS tools (verified in DNS)
- Bing Webmaster Tools meta msvalidate.01: 5B96ACB2BFE6A95B22143473B8763663
- Google Search Console TXT google-site-verification=LQ3x5lVcgwcJfOdUF9nf3C9C2iQltzDOuQ0VP-8ILYM
- Meta Business Suite TXT facebook-domain-verification=3st3mcgs6x7lvobwa3wodaub5v2w6e
- Salesforce TXT v=spf1 ip4:52.10.46.228/32 include:_spf.google.com include:amazonses.…
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Google adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 14/20
- Google Workspace 9/20
- Atlassian · not on nest.com 7/20
- Meta Business Suite 7/20
- Microsoft 365 · not on nest.com 6/20
- Amazon Route 53 6/20
- Google Tag Manager 6/20
- YouTube embeds · not on nest.com 5/20
- Apple Business · not on nest.com 4/20
- Google Fonts 4/20
- Miro · not on nest.com 4/20
- OpenAI · not on nest.com 4/20
- GlobalSign · not on nest.com 4/20
- Apache HTTP Server · not on nest.com 3/20
- Zendesk · not on nest.com 3/20
- Akamai · not on nest.com 3/20