Alternatives and competitors
Sites like The Lego Group
The 20 closest construction toys alternatives to The Lego Group, ranked by what they actually offer, and the 11 technologies behind it.
Looking for an alternative to The Lego Group? The closest matches are BrickLink, Boing Boing and Lenovo. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 13 ms
01 · Entity
About The Lego Group
The Lego Group lego.com
Wikidata: Danish toy manufacturer best known for interlocking-brick construction toys
Summary by Claude
Official site of the Lego Group, selling Lego construction toy sets directly to consumers and providing product information, building instructions, games and videos.
- Who it’s for
- Children, families and adult Lego fans
- Business model
- Direct product sales
02 · Embedding space
Competitor map
Each alternative by how close its vector is to The Lego Group’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to The Lego Group
Thumbs up if it’s a real alternative to The Lego Group, thumbs down if it isn’t.
We can’t read lego.com’s homepage (bot protection page), so it’s compared on what Wikidata and Wikipedia say about it.
- 01
BrickLink - Buy and sell LEGO Parts, Sets and Minifigures
online marketplace for LEGO
Very close cos 0.929 - 02
Boing Boing - A Directory of Mostly Wonderful Things
Boing Boing is the Web's favorite site devoted to technology, entertainment, and culture. Launched in 1989 as a print 'zine and still...
Close cos 0.880 - 03
Chinese multinational technology company established in 1984
Close cos 0.876 - 04
LG Electronics & Home Appliances | Shop Now | LG USA
Life's Good with LG. Shop online at LG.com US to find exclusive deals on the latest home entertainment and appliances. Add smart technology and modern design to your home today.
- GlobalSign
- Google Search Console
- Meta Business Suite
- Microsoft 365
- Adobe Experience Manager
- Adobe Experience Platform Tags
Close cos 0.876 - 05
Nintendo - Official Site: Consoles, Games, News, and More
Visit the official Nintendo site to shop for Nintendo Switch™ systems and video games, read the latest news, find fun gear and gifts with a Nintendo twist, and much more.
Close cos 0.873 - 06
2011 video game
Close cos 0.872 - 07
Home - The GitHub Blog
Updates, ideas, and inspiration from GitHub to help developers build and design software.
Close cos 0.869 - 08
Tom's Guide | Tech Product Reviews, Top Picks and How To
Tom's Guide upgrades your life by helping you decide what tech to buy, showing you how to get the most out of it and solving problems as they arise. Tom's Guide is here to help you....
Close cos 0.871 - 09
leroymerlin.fr
French home improvement and gardening retailer
Close cos 0.868 - 10
TP-Link: Your Smart Home, Simplified
We are a US-based leader in Wi-Fi and smart home technology. See why families trust TP-Link to make their home smart, secure, and effortlessly connected.
Close cos 0.866 - 11
product discovery website
Close cos 0.866 - 12
Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More
Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.
Close cos 0.866 - 13
New Cars, Trucks, SUVs & Hybrids | Toyota Official Site
Explore the newest Toyota trucks, cars, SUVs, hybrids and minivans. See photos, compare models, get tips, calculate payments, and more.
Close cos 0.864 - 14
Starfall Education: Kids Games, Movies, Books & Music for K-5 and above
At Starfall, children have fun while they learn - specializing in reading, phonics & math - educational games, movies, books, songs, and more for children K-5 and above.
Close cos 0.863 - 15
Engadget | Technology News & Expert Reviews
Breaking news from the worlds of technology and entertainment, and expert reviews of the latest consumer tech products.
Close cos 0.869 - 16 Close cos 0.867
- 17
Lifehacker | Do everything better
Lifehacker is the ultimate authority on optimizing every aspect of your life. Do everything better.
Close cos 0.867 - 18
CNET: Product reviews, advice, how-tos and the latest news - CNET
Get full-length product reviews, the latest news, tech coverage, daily deals, and category deep dives from CNET experts worldwide.
Close cos 0.868 - 19
Samsung US | Mobile | TV | Home Electronics | Home Appliances | Samsung US
Discover the latest in electronic & smart appliance technology with Samsung. Find the next big thing from smartphones & tablets to laptops & tvs & more.
Close cos 0.862 - 20
ゲームウィズ - 日本最大級のゲームレビュー・攻略サイト
日本最大級のゲーム総合情報サイト。Switch2・Switch・PS5・PS4・PC・スマホアプリのおすすめゲームや新作ゲームのランキング、評価、レビュー、ゲーム攻略の最新情報を毎日お届け。ゲーム探しはゲームウィズ！
Close cos 0.865
Ranked by score: the cosine similarity of each site’s vector to lego.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones The Lego Group uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What The Lego Group is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- CDN
- Cloudflare header cf-ray: a56309c78d578908-HAM
- Email hosting
- Microsoft 365 MX lego-com.mail.protection.outlook.com
- DNS hosting
- Cloudflare DNS NS sara.ns.cloudflare.com
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=1f23c604e92555d92573dbc85710bcd68998fa81a…
- Atlassian TXT atlassian-domain-verification=1tGFv0hSK5obnWoRyJhBNLQQcylZIuh0Z5CXk3t…
- DocuSign TXT docusign=42e71500-3b17-4ae4-895f-85e07c58011d
- GlobalSign TXT _globalsign-domain-verification=ulZOs4UKmN3LH1A46MVTIZ4UgxY7hlW8JkFrm…
- Google Search Console TXT google-site-verification=TDFZlTHsWjEL6HfVCjzlgnfKb_hOrePcu_nLpPa3pF8
- Meta Business Suite TXT facebook-domain-verification=1sm50hi3p5urfnslw4bvufp03nfibt
- Miro TXT miro-verification=bf6588c32294ffe25522e684d17a2c3c66d2855c
- Yandex Webmaster TXT yandex-verification: 48e231522d2c8f55
Stack changes
No changes yet. Each new crawl is compared with the last one, and what The Lego Group adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- GlobalSign 11/20
- Google Workspace · not on lego.com 11/20
- Microsoft 365 10/20
- Meta Business Suite 8/20
- Atlassian 7/20
- Google Tag Manager · not on lego.com 6/20
- OneTrust · not on lego.com 6/20
- Cloudflare DNS 5/20
- Amazon CloudFront · not on lego.com 5/20
- OpenAI · not on lego.com 5/20
- Apple Business · not on lego.com 5/20
- Amazon Route 53 · not on lego.com 5/20
- Cloudflare 4/20
- jQuery · not on lego.com 4/20
- PHP · not on lego.com 4/20