Sites like Coupang

01 · Entity

About Coupang

Coupang coupang.com

Wikidata: eCommerce website and enterprise in Seoul, South Korea

Top 1K · #928 12 technologies Crawled Nov 6, 2026

Visit Coupang

Summary by Claude

Coupang is a South Korean online retailer selling a broad range of goods with fast delivery, plus a membership program, food delivery (Coupang Eats) and video streaming (Coupang Play).

Who it’s for

Online shoppers in South Korea and Taiwan

Business model

Retail sales, marketplace fees, subscriptions

• e-commerce marketplace
• Rocket Delivery
• Rocket Wow membership
• Coupang Eats food delivery
• Coupang Play streaming
• online grocery shopping
• Rocket Fresh
• third-party seller marketplace

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Coupang’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

We can’t read coupang.com’s homepage (bot protection page), so it’s compared on what Wikidata and Wikipedia say about it.

1. 01
   cafe24 cafe24.com Top 10K

   The global e-commerce platform

   • Microsoft 365
   • Zendesk

   0 say cafe24 is a good alternative to Coupang 0 say cafe24 isn’t a real alternative to Coupang

   Comment
   Close cos 0.890
2. 02
   Rakuten Group rakuten.co.jp Top 1K Japanese

   【楽天市場】Shopping is Entertainment! ： インターネット最大級の通信販売、通販オンラインショッピングコミュニティ

   楽天市場はインターネット通販が楽しめる総合ショッピングモール。楽天ポイントがどんどん貯まる！使える！毎日お得なクーポンも。食品から家電、ファッション、ベビー用品、コスメまで、充実の品揃え。

   • Apple Business
   • Google Search Console
   • Microsoft 365
   • Apache HTTP Server

   0 say Rakuten Group is a good alternative to Coupang 0 say Rakuten Group isn’t a real alternative to Coupang

   Comment
   Close cos 0.888
3. 03
   Gmarket gmarket.co.kr Top 10K

   South Korean e-commerce website

   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Amazon Route 53
   • GlobalSign

   0 say Gmarket is a good alternative to Coupang 0 say Gmarket isn’t a real alternative to Coupang

   Comment
   Close cos 0.886
4. 04
   Shopee shopee.com Top 10K English

   Leading Online Shopping Platform In Southeast Asia & Taiwan | Shopee

   Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. It provides customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

   • Google Search Console
   • Microsoft 365
   • OpenAI
   • Amazon Route 53
   • Bing Webmaster Tools
   • Google Tag Manager

   0 say Shopee is a good alternative to Coupang 0 say Shopee isn’t a real alternative to Coupang

   Comment
   Close cos 0.886
5. 05
   sooplive.com Top 10K Korean

   South Korean internet streaming platform

   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Amazon Route 53
   • Apache HTTP Server

   0 say sooplive.com is a good alternative to Coupang 0 say sooplive.com isn’t a real alternative to Coupang

   Comment
   Close cos 0.879
6. 06
   Noon noon.com Top 10K

   E-commerce company Saudi

   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • OpenAI

   0 say Noon is a good alternative to Coupang 0 say Noon isn’t a real alternative to Coupang

   Comment
   Close cos 0.882
7. 07
   Takealot.com takealot.com Top 10K English

   South African e-commerce company

   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Cloudflare
   • Cloudflare DNS

   0 say Takealot.com is a good alternative to Coupang 0 say Takealot.com isn’t a real alternative to Coupang

   Comment
   Close cos 0.882
8. 08
   Lazada lazada.sg Top 10K

   Lazada Singapore | Always The Better Price & Free Shipping

   Shop Lazada Singapore for better price on electronics, fashion, groceries & more. Enjoy LazMall, RedMart, fast & free shipping, plus COD. Effortless online shopping starts here!

   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • GlobalSign
   • React
   • Tengine

   0 say Lazada is a good alternative to Coupang 0 say Lazada isn’t a real alternative to Coupang

   Comment
   Close cos 0.876
9. 09
   Mercado Libre mercadolibre.com.co Top 10K Spanish

   Mercado Libre Colombia - Envíos Gratis en el día

   Compre productos con Envío Gratis en el día en Mercado Libre Colombia. Encuentre miles de marcas y productos a precios increíbles.

   • DocuSign
   • Google Search Console
   • Microsoft 365
   • OpenAI
   • Amazon Route 53
   • Amazon CloudFront

   0 say Mercado Libre is a good alternative to Coupang 0 say Mercado Libre isn’t a real alternative to Coupang

   Comment
   Close cos 0.877
10. 10
    WebstaurantStore webstaurantstore.com Top 10K English

    WebstaurantStore: Commercial Restaurant Supplies

    Shop 420k+ commercial products for businesses, food service, & restaurants. Get the best bulk & wholesale pricing on popular brands at WebstaurantStore!

    • Apple Business
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • OpenAI
    • Proofpoint

    0 say WebstaurantStore is a good alternative to Coupang 0 say WebstaurantStore isn’t a real alternative to Coupang

    Comment
    Close cos 0.876
11. 11
    Naver naver.com Top 1K Korean

    NAVER

    네이버 메인에서 다양한 정보와 유용한 컨텐츠를 만나 보세요

    • Google Search Console
    • Meta Business Suite

    0 say Naver is a good alternative to Coupang 0 say Naver isn’t a real alternative to Coupang

    Comment
    Close cos 0.878
12. 12
    Hot Pepper hotpepper.jp Top 10K Japanese

    ホットペッパーグルメ

    ホットペッパーグルメは人気の特集や季節のおすすめ情報から簡単お店検索！ネット予約なら24時間利用可能でポイントもたまります！

    • Google Search Console
    • Apache HTTP Server
    • Datadog RUM
    • jQuery

    0 say Hot Pepper is a good alternative to Coupang 0 say Hot Pepper isn’t a real alternative to Coupang

    Comment
    Close cos 0.877
13. 13
    Wolt wolt.com Top 10K English

    Wolt Delivery | Food, Groceries and more in 30 minutes | Germany

    When people try Wolt, they love it! The joy of food, groceries and more from local stores and restaurants, delivered in 30 minutes. Try the most-loved delivery app now.

    • Adobe
    • Apple Business
    • Atlassian
    • Canva
    • DocuSign
    • Google Search Console

    0 say Wolt is a good alternative to Coupang 0 say Wolt isn’t a real alternative to Coupang

    Comment
    Close cos 0.875
14. 14
    Kroger kroger.com Top 10K

    American multinational retailing company

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365

    0 say Kroger is a good alternative to Coupang 0 say Kroger isn’t a real alternative to Coupang

    Comment
    Close cos 0.875
15. 15
    Instacart instacart.com Top 10K

    Internet-based grocery delivery service

    • Adobe
    • Apple Business
    • Atlassian
    • DocuSign
    • Google Search Console
    • Microsoft 365

    0 say Instacart is a good alternative to Coupang 0 say Instacart isn’t a real alternative to Coupang

    Comment
    Close cos 0.875
16. 16
    Cookpad cookpad.com Top 10K English

    Choose your Region - Cookpad

    Thousands of authentic recipes from around the world, recommended and tested by home cooks. Save your favourites and share your own on Cookpad.

    • Apple Business
    • Atlassian
    • Canva
    • DocuSign
    • Google Search Console
    • Meta Business Suite

    0 say Cookpad is a good alternative to Coupang 0 say Cookpad isn’t a real alternative to Coupang

    Comment
    Close cos 0.873
17. 17
    Joom joom.com Top 10K

    Latvian e-commerce marketplace and mobile app

    • Apple Business
    • Google Search Console
    • Microsoft 365
    • OpenAI
    • Amazon Route 53
    • Google Cloud

    0 say Joom is a good alternative to Coupang 0 say Joom isn’t a real alternative to Coupang

    Comment
    Close cos 0.875
18. 18
    Groupon groupon.com Top 10K English

    Groupon Status Page | Access Restricted

    American worldwide e-commerce marketplace

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Amazon SES

    0 say Groupon is a good alternative to Coupang 0 say Groupon isn’t a real alternative to Coupang

    Comment
    Close cos 0.873
19. 19
    Rakuten Kobo kobo.com Top 10K English

    Challenged | Kobo.com

    Canadian subsidiary of Japanese e-commerce conglomerate Rakuten

    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Amazon SES
    • Cloudflare
    • Google Cloud DNS

    0 say Rakuten Kobo is a good alternative to Coupang 0 say Rakuten Kobo isn’t a real alternative to Coupang

    Comment
    Close cos 0.873
20. 20
    PChome pchome.com.tw Top 10K

    403

    Taiwanese company

    • Google Search Console
    • Mailgun

    0 say PChome is a good alternative to Coupang 0 say PChome isn’t a real alternative to Coupang

    Comment
    Close cos 0.873

Ranked by score: the cosine similarity of each site’s vector to coupang.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Coupang uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Coupang is built with, and what its closest competitors use, from its homepage’s code and its DNS records.