Alternatives and competitors
Sites like BT
The 20 closest telecommunications provider alternatives to BT, ranked by what they actually offer, and the 15 technologies behind it.
Looking for an alternative to BT? The closest matches are Sky UK, Virgin Media and Telenet. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 16 ms
01 · Entity
About BT
BT bt.com
Broadband, TV Packages, TNT Sports & Mobile Deals | BT
From Ultra Fast Full Fibre broadband to TV & Mobile, BT helps UK families, communities & companies reach their potential. Find more BT products here.
Wikidata: main retail division of United Kingdom telecommunications company BT Group
Summary by Claude
BT sells home broadband (including full fibre), pay TV packages with TNT Sports, mobile plans and landline services to UK households, along with business connectivity and IT services.
- Who it’s for
- UK households and businesses
- Business model
- Subscriptions
02 · Embedding space
Competitor map
Each alternative by how close its vector is to BT’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to BT
Thumbs up if it’s a real alternative to BT, thumbs down if it isn’t.
- 01
Discover TV, Broadband & Mobile Phone Packages with Sky
Discover Sky packages for TV, broadband & mobile including Glass - the new streaming TV with Sky Inside. Login to manage your My Sky account & more.
Very close cos 0.925 - 02
Virgin Media | Cable Deals - See What You Can Do
Welcome to Virgin Media, home of Superfast broadband, TV, landline & mobile deals. Working hard to help connect the nation, shop our offers and order online.
Very close cos 0.914 - 03
Fast internet, fixed & mobile telephony and digital tv | Telenet
Internet, fixed & mobile telephony, digital tv, entertainment for private customers. And business internet & telephony solutions for enterprises.
- Adobe Experience Manager
- Adobe Experience Platform Tags
- AngularJS
- Google Search Console
- OneTrust
- Cloudflare
Very close cos 0.913 - 04
Welcome to Proximus – Internet, mobile, phone and TV | Proximus
Proximus offers you the best quality network and wide mobile coverage within Belgium. You’ll also benefit from a top-quality 24/7 service!
Very close cos 0.913 - 05
AT&T Official Site | Our Best Wireless & Internet Service
Get our best deals on phones and internet, backed by the AT&T Guarantee. Shop the latest devices, get 24/7 support, and manage your account online.
Very close cos 0.901 - 06
BBC - Home
The best of the BBC, with the latest news and sport headlines, weather, TV & radio highlights and much more from across the whole of BBC Online.
Very close cos 0.899 - 07
Jio | Prepaid, Postpaid, WiFi Plans & Mobile Apps
Jio is India's largest telecom network for customers and businesses. Jio offers Postpaid and Prepaid Connections, WiFi plans, Jioapps, & more. Join us today!
Close cos 0.888 - 08
Mobile, TV, Internet & Security: Residential Customers | Swisscom
Discover the best deals and subscriptions for internet, TV, mobile and security. Experience Switzerland’s best network. Compare offers and switch!
Close cos 0.886 - 09
Australia's Speedy Internet & Mobile Services | iiNet
Australian internet service provider
Close cos 0.880 - 10
Telstra Black Friday Deals | Phones, Plans & Internet
Browse Telstra's 2026 Big Black Friday Sale and join Australia's largest mobile network. Find deals on phones, tablets, accessories and internet plans today. Ends 30 Nov.
- Adobe Experience Manager
- Adobe Experience Platform Tags
- Amazon CloudFront
- Google Search Console
- Meta Business Suite
- Akamai Edge DNS
Close cos 0.878 - 11
Brazilian telecommunications trademark
Close cos 0.878 - 12
Verizon: Wireless, Internet, TV and Phone Services | Official Site
Shop Verizon smartphone deals and wireless plans on the largest 4G LTE network. First to 5G. Get Fios for the fastest internet, TV and phone service.
- Adobe Experience Manager
- Adobe Experience Platform Tags
- Atlassian
- Google Search Console
- Meta Business Suite
- Microsoft 365
Close cos 0.876 - 13
Airtel: Wi-Fi, Postpaid, Prepaid, DTH, Bank & Business
We are India's leading telecom provider offering Wi-Fi, Postpaid, Prepaid, DTH, Payment Banks & Business solutions. Join us today with special benefits!
Close cos 0.875 - 14
Home | Deutsche Telekom
partially privatized German telecommunications company
Close cos 0.876 - 15
Mobile, Internet, TV, Home Monitoring, Home phone - Rogers
Choose a cell phone or plan for your needs. At Rogers, count on more mobile, Internet, TV, Home Security and Home Phone options.
Close cos 0.874 - 16
Loading site please wait...
French multinational telecommunications enterprise
Close cos 0.875 - 17
Channel 4 | Stream & Watch Live TV
Watch your favourite shows online, from Channel 4, E4 and Walter Presents
Close cos 0.872 - 18
Sky Sports - Sports News, Transfers, Scores | Watch Live Sport
Watch the best live coverage of your favourite sports: Football, Golf, Rugby, Cricket, F1, Boxing, NFL, NBA, plus the latest sports news, transfers & scores.
Close cos 0.875 - 19
Pluto TV: Watch Free Movies, TV Shows & Live TV Online
Watch your choice of free hit movies, free binge-worthy TV shows & live TV online, anytime. Stream Now. Pay Never.
Close cos 0.875 - 20
TP-Link: Your Smart Home, Simplified
We are a US-based leader in Wi-Fi and smart home technology. See why families trust TP-Link to make their home smart, secure, and effortlessly connected.
Close cos 0.872
Ranked by score: the cosine similarity of each site’s vector to bt.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones BT uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What BT is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- CMS
- Adobe Experience Manager page source: /content/dam/bt/
- JavaScript frameworks
- Tag managers
- Adobe Experience Platform Tags asset https://assets.adobedtm.com/468fd5a0b220/5e2a7b1f96d2/launch-ENfdadf1bb09d848de85923e05be…
- Cookie consent
- OneTrust TXT onetrust-domain-verification=4e5dad68ca124ab68bc54c9a68781fa5
- Security
- Imperva header x-iinfo: 60-17921981-17922113 NNNN CT(10 13 0) RT(1793957526495 337)…
- CDN
- Amazon CloudFront header x-amz-cf-id: zD17hX7yuAjvOwn7qYXLX5Trw8yOfO94H82mQNKD2kChWMH7WgoT6A==
- Web servers
- nginx header server: nginx
- Email hosting
- Microsoft 365 MX btgroupcloud-mail-onmicrosoft-com.mail.protection.outlook.com
- SaaS tools (verified in DNS)
- Apple Business TXT apple-domain-verification=8qEsid9JR22QL8DO
- Atlassian TXT atlassian-domain-verification=3Gt5LVaXs8hMlqUYlA6GMNsniVorsulY5XFecUK…
- GlobalSign TXT globalsign-domain-verification=93146127E3119923691CF830DC3A3E29
- Google Search Console meta google-site-verification: gLgdcTtnrC4QGclTOvi2JoZ4o1le4SnaYJrQNqzrtess
- Meta Business Suite TXT facebook-domain-verification=6ismgdmuzqf1lp6gse48wa4oz2isw5
Stack changes
No changes yet. Each new crawl is compared with the last one, and what BT adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Microsoft 365 9/20
- GlobalSign 7/20
- Atlassian 6/20
- Meta Business Suite 5/20
- Next.js 5/20
- React 5/20
- DocuSign · not on bt.com 5/20
- Apple Business 5/20
- jQuery · not on bt.com 4/20
- Adobe Experience Manager 4/20
- Cloudflare · not on bt.com 4/20
- Akamai · not on bt.com 3/20
- Google Cloud · not on bt.com 3/20
- OneTrust 3/20
- Cloudflare Web Analytics · not on bt.com 3/20