Sites like Amazon
The 20 closest e-commerce marketplace alternatives to Amazon, ranked by what they actually offer, and the 9 technologies behind it.
Looking for an alternative to Amazon? The closest matches are eBay, Magazine Luiza and Subito. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 13 ms
01 · Entity
About Amazon
Amazon amazon.it
Wikidata: American multinational technology company
Summary by Claude
Amazon's Italian online store, selling a broad range of consumer products from Amazon and third-party sellers, with Prime delivery and digital services.
- Who it’s for
- Consumers and shoppers in Italy
- Business model
- Retail sales, marketplace fees, subscriptions
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Amazon’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Amazon
Thumbs up if it’s a real alternative to Amazon, thumbs down if it isn’t.
We can’t read amazon.it’s homepage (too little text on the homepage), so it’s compared on what Wikidata and Wikipedia say about it.
- 01
Error Page | eBay
American multinational internet corporation that manages eBay.com
Very close cos 0.918 - 02
Brazilian retail company
Very close cos 0.906 - 03
Italian classifieds website
Very close cos 0.903 - 04
Black Friday - 2026: Electrocasnice mici
Romanian online retailer
Very close cos 0.900 - 05
Leading Online Shopping Platform In Southeast Asia & Taiwan | Shopee
Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. It provides customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.
Very close cos 0.899 - 06
Hepsiburada | Güvenlik
Internet shopping site
Very close cos 0.900 - 07
Wish | Shop and Save
Discover affordable items for your home and life needs. Enjoy our money back guarantee, frequent discounts, flat rate shipping (select markets), and more.
Very close cos 0.900 - 08
etsy.com
American e-commerce company
Very close cos 0.899 - 09
Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com
Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.
Very close cos 0.898 - 10
Chinese online marketplace owned by PDD Holdings
Very close cos 0.898 - 11
bol
webshop in the Netherlands
Very close cos 0.896 - 12
fnac.com
French multinational electronics store chain
Very close cos 0.896 - 13
فروشگاه اینترنتی دیجیکالا
هر آنچه که نیاز دارید با بهترین قیمت از دیجیکالا بخرید! جدیدترین انواع گوشی موبایل، لپ تاپ، لباس، لوازم آرایشی و بهداشتی، کتاب، لوازم خانگی، خودرو و... با امکان تعویض و مرجوعی آسان | ✓ارسال رايگان ✓پرداخت در محل ✓ضمانت بازگشت کالا - برای خرید کلیک کنید!
Very close cos 0.896 - 14
Free, Easy Online Stores for Artists & Small Businesses
Start your free online store & scale as you grow. Easily manage your e-commerce business. Join a community of artists & small businesses.
Very close cos 0.896 - 15
American online electronics retailer
Very close cos 0.894 - 16
Mercado Libre - Envíos Gratis en el día
Compre productos con Envío Gratis en el día en Mercado Libre. Encuentre miles de marcas y productos a precios increíbles.
Very close cos 0.896 - 17
Client Challenge
American online music distributor
Close cos 0.894 - 18
E-commerce company Saudi
Close cos 0.894 - 19
Alza.cz
Czech e-commerce company
Close cos 0.892 - 20
Russian online marketplace
Close cos 0.894
Ranked by score: the cosine similarity of each site’s vector to amazon.it’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Amazon uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Amazon is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- Payments
- Stripe TXT stripe-verification=8E217BE0FF12B50596BD78EEA3F81E62C6C7A2AC78FBD46DA…
- Security
- Akamai Bot Manager cookie ak_bmsc
- CDN
- Akamai header server: AkamaiGHost
- Email hosting
- Microsoft 365 TXT MS=ms49381604
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=b6bcd3e5aaffc63607c8bf75744d9a0d1febc50dd…
- Atlassian TXT atlassian-domain-verification=ZT4AapXgobCpXIWoNcd7gtMjZyOUdr4EDFMnFUW…
- Canva TXT canva-site-verification=yTqsBFJlSq5ffci9yBLAOQ
- Google Search Console TXT google-site-verification=Jr6NOP2z_M0VuzOjZ3JQA-odL34DY95dL0NL-R8JY1s
- Meta Business Suite TXT facebook-domain-verification=y6vg4mpjcry0iwvtyvsgi97pmmhgu9
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Amazon adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Microsoft 365 16/20
- Google Workspace · not on amazon.it 12/20
- Apple Business · not on amazon.it 12/20
- Meta Business Suite 11/20
- Atlassian 9/20
- OpenAI · not on amazon.it 9/20
- Miro · not on amazon.it 7/20
- Mailchimp · not on amazon.it 6/20
- GlobalSign · not on amazon.it 6/20
- Adobe 5/20
- Amazon Route 53 · not on amazon.it 5/20
- Amazon SES · not on amazon.it 5/20
- SendGrid · not on amazon.it 5/20
- Cloudflare · not on amazon.it 5/20
- Akamai 4/20