Alternatives and competitors

Sites like Amazon

The 20 closest e-commerce marketplace alternatives to Amazon, ranked by what they actually offer, and the 9 technologies behind it.

Looking for an alternative to Amazon? The closest matches are kakaku.com, DMM.com and Suruga-ya. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.

Neighbours
k = 20
Sites searched
4,032
Vector
384-d
Query
26 ms

01 · Entity

About Amazon

Amazon amazon.co.jp

Wikidata: American multinational technology company

Top 1K · #495 English 9 technologies Crawled Nov 6, 2026
Visit Amazon

Summary by Claude

Amazon's Japanese online store, selling a broad range of consumer goods from Amazon and third-party sellers, plus Prime membership, Prime Video streaming, Kindle e-books and digital content.

Who it’s for
Consumers and shoppers in Japan
Business model
Retail sales, marketplace seller fees, subscriptions, advertising

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Amazon’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

similarity × popularity

Barnes & NobleWishbandcamp.comWalmartZapposetsy.comFnacShopeeeBaySuruga-ya

03 · Nearest neighbours

Alternatives to Amazon

Thumbs up if it’s a real alternative to Amazon, thumbs down if it isn’t.

Only in English

We can’t read amazon.co.jp’s homepage (too little text on the homepage), so it’s compared on what Wikidata and Wikipedia say about it.

  1. 01
    Suruga-ya suruga-ya.jp Top 10K English

    Japanese company headquartered in Aoi Ward, Shizuoka City; operator of a chain of general hobby shops and bookstores

  2. 02
    eBay ebay.com Top 1K English

    Error Page | eBay

    American multinational internet corporation that manages eBay.com

  3. 03
    Shopee shopee.com Top 10K English

    Leading Online Shopping Platform In Southeast Asia & Taiwan | Shopee

    Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. It provides customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

  4. 04
    Fnac fnac.com Top 10K English

    fnac.com

    French multinational electronics store chain

  5. 05
    etsy.com Top 1K English

    etsy.com

    American e-commerce company

  6. 06
    Zappos zappos.com Top 10K English

    Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com

    Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.

  7. 07
    Walmart walmart.com Top 1K English

    Walmart | Save Money. Live better.

    Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

  8. 08
    bandcamp.com Top 1K English

    Client Challenge

    American online music distributor

  9. 09
    Wish wish.com English

    Wish | Shop and Save

    Discover affordable items for your home and life needs. Enjoy our money back guarantee, frequent discounts, flat rate shipping (select markets), and more.

  10. 10
    Barnes & Noble barnesandnoble.com Top 10K English

    Verifying your connection...

    American book retailer

  11. 11
    Prime Video primevideo.com Top 1K English

    Prime Video | Watch movies, TV shows, Live TV, and sports

    Watch now on Prime Video for a wide selection of movies, TV shows, live TV, and sports.

  12. 12
    Newegg newegg.com Top 10K English

    American online electronics retailer

  13. 13
    about Amazon aboutamazon.com Top 10K English

    Amazon News: Breaking news about Amazon and latest company updates

    News announcements, original stories, and facts about Amazon.

  14. 14
    Wayfair wayfair.com Top 10K English

    Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

    Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

  15. 15
    Hepsiburada hepsiburada.com Top 10K English

    Hepsiburada | Güvenlik

    Internet shopping site

  16. 16
    Big Cartel bigcartel.com Top 10K English

    Free, Easy Online Stores for Artists & Small Businesses

    Start your free online store & scale as you grow. Easily manage your e-commerce business. Join a community of artists & small businesses.

  17. 17
    MyAnimeList myanimelist.net Top 10K English

    MyAnimeList.net - Anime and Manga Database and Community

    Welcome to MyAnimeList, the world's most active online anime and manga community and database. Join the online community, create your anime and manga list, read reviews, explore the forums, follow news, and so much more!

  18. 18
    Empik empik.com Top 10K English

    Polish retail company

  19. 19
    OLX olx.com.br Top 10K English

    online marketplace

  20. 20
    Crunchyroll crunchyroll.com Top 10K English

    American video streaming service

Ranked by score: the cosine similarity of each site’s vector to amazon.co.jp’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Amazon uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Amazon is built with, and what its closest competitors use, from its homepage’s code and its DNS records.

Built with

CDN
  • Amazon CloudFront header x-amz-cf-id: mntG-mhUGNj90RqJSo3UDJMlmLfKxoK-n9VcH1fTecTn0FBbkKKWOA==
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=b6bcd3e5aaffc63607c8bf75744d9a0d1febc50dd…
  • Atlassian TXT atlassian-domain-verification=ZT4AapXgobCpXIWoNcd7gtMjZyOUdr4EDFMnFUW…
  • Canva TXT canva-site-verification=46MrwqUDYU-KF1ZLxnrm5g
  • Google Search Console TXT google-site-verification=4co3PF8vuUVE6aPUXlE8XDJgihi5vzb9SXFdnyGrGSI
  • Meta Business Suite TXT facebook-domain-verification=q0vtskklb65bdw766sy92dffo95y08
  • Zoom TXT ZOOM_verify_lnnruOzf0XRC57uVT7umvK

Stack changes

No changes yet. Each new crawl is compared with the last one, and what Amazon adds or drops shows up here.

SimilarSiteSearch

Competitors by meaning, stacks from the source. Data from public homepages and DNS.

About our crawler