Alternatives and competitors
Sites like Amazon
The 20 closest e-commerce marketplace alternatives to Amazon, ranked by what they actually offer, and the 9 technologies behind it.
Looking for an alternative to Amazon? The closest matches are kakaku.com, DMM.com and Suruga-ya. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 26 ms
01 · Entity
About Amazon
Amazon amazon.co.jp
Wikidata: American multinational technology company
Summary by Claude
Amazon's Japanese online store, selling a broad range of consumer goods from Amazon and third-party sellers, plus Prime membership, Prime Video streaming, Kindle e-books and digital content.
- Who it’s for
- Consumers and shoppers in Japan
- Business model
- Retail sales, marketplace seller fees, subscriptions, advertising
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Amazon’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Amazon
Thumbs up if it’s a real alternative to Amazon, thumbs down if it isn’t.
We can’t read amazon.co.jp’s homepage (too little text on the homepage), so it’s compared on what Wikidata and Wikipedia say about it.
- 01
Japanese company headquartered in Aoi Ward, Shizuoka City; operator of a chain of general hobby shops and bookstores
Very close cos 0.899 - 02
Error Page | eBay
American multinational internet corporation that manages eBay.com
Very close cos 0.902 - 03
Leading Online Shopping Platform In Southeast Asia & Taiwan | Shopee
Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. It provides customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.
Very close cos 0.900 - 04
fnac.com
French multinational electronics store chain
Very close cos 0.899 - 05
etsy.com
American e-commerce company
Very close cos 0.899 - 06
Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com
Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.
Very close cos 0.898 - 07
Walmart | Save Money. Live better.
Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!
Very close cos 0.895 - 08
Client Challenge
American online music distributor
Close cos 0.894 - 09
Wish | Shop and Save
Discover affordable items for your home and life needs. Enjoy our money back guarantee, frequent discounts, flat rate shipping (select markets), and more.
Very close cos 0.895 - 10
Verifying your connection...
American book retailer
Close cos 0.892 - 11
Prime Video | Watch movies, TV shows, Live TV, and sports
Watch now on Prime Video for a wide selection of movies, TV shows, live TV, and sports.
Very close cos 0.895 - 12
American online electronics retailer
Close cos 0.892 - 13
Amazon News: Breaking news about Amazon and latest company updates
News announcements, original stories, and facts about Amazon.
Close cos 0.890 - 14
Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More
Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.
Close cos 0.892 - 15
Hepsiburada | Güvenlik
Internet shopping site
Close cos 0.892 - 16
Free, Easy Online Stores for Artists & Small Businesses
Start your free online store & scale as you grow. Easily manage your e-commerce business. Join a community of artists & small businesses.
Close cos 0.890 - 17
MyAnimeList.net - Anime and Manga Database and Community
Welcome to MyAnimeList, the world's most active online anime and manga community and database. Join the online community, create your anime and manga list, read reviews, explore the forums, follow news, and so much more!
Close cos 0.889 - 18
Polish retail company
Close cos 0.889 - 19
online marketplace
Close cos 0.890 - 20
American video streaming service
Close cos 0.886
Ranked by score: the cosine similarity of each site’s vector to amazon.co.jp’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Amazon uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Amazon is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- CDN
- Amazon CloudFront header x-amz-cf-id: mntG-mhUGNj90RqJSo3UDJMlmLfKxoK-n9VcH1fTecTn0FBbkKKWOA==
- Email hosting
- Microsoft 365 TXT MS=ms86838901
- DNS hosting
- Amazon Route 53 NS ns-1736.awsdns-25.co.uk
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=b6bcd3e5aaffc63607c8bf75744d9a0d1febc50dd…
- Atlassian TXT atlassian-domain-verification=ZT4AapXgobCpXIWoNcd7gtMjZyOUdr4EDFMnFUW…
- Canva TXT canva-site-verification=46MrwqUDYU-KF1ZLxnrm5g
- Google Search Console TXT google-site-verification=4co3PF8vuUVE6aPUXlE8XDJgihi5vzb9SXFdnyGrGSI
- Meta Business Suite TXT facebook-domain-verification=q0vtskklb65bdw766sy92dffo95y08
- Zoom TXT ZOOM_verify_lnnruOzf0XRC57uVT7umvK
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Amazon adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- Apple Business · not on amazon.co.jp 10/20
- Meta Business Suite 10/20
- Microsoft 365 10/20
- Atlassian 9/20
- Google Workspace · not on amazon.co.jp 9/20
- GlobalSign · not on amazon.co.jp 8/20
- Adobe 6/20
- Amazon Route 53 6/20
- Cloudflare · not on amazon.co.jp 5/20
- OpenAI · not on amazon.co.jp 5/20
- Akamai Edge DNS · not on amazon.co.jp 5/20
- Miro · not on amazon.co.jp 5/20
- Slack · not on amazon.co.jp 4/20
- Google Tag Manager · not on amazon.co.jp 4/20
- DocuSign · not on amazon.co.jp 4/20